Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 1 of 1
Full-Text Articles in Journalism Studies
Exploring Changes In Nascar-Related Titles In The New York Times And The Johnson City Press., Wesley Michael Ramey
Exploring Changes In Nascar-Related Titles In The New York Times And The Johnson City Press., Wesley Michael Ramey
Electronic Theses and Dissertations
NASCAR has become one of America's fastest growing spectator sports, and corporate sponsors have played an important part in this upsurge in popularity. Race teams, drivers, and sanctioning bodies use the income that sponsors provide to operate at NASCAR events. This study provides an analysis of how corporate sponsorships have changed the way that NASCAR is presented in print journalism. Using Burke's method of indexing, NASCAR-related titles in the New York Times and the Johnson City Press from 1950 to present day are analyzed. The analysis reveals not only a steady increase in the number of NASCAR-related titles, but 4 …