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Full-Text Articles in Journalism Studies
Communiqué, May 19, 2008, Lindenwood University
Communiqué, May 19, 2008, Lindenwood University
Communiqué
The Communiqué was the faculty/staff newsletter for Lindenwood University/College from 1982 to 2016.
Bcvoice Newsletter Creation And Evaluation: The Effect Of Subject Line And Internal Links On Open Rate And Click-Through Rate For A College Newsletter, Mackenzie Hammack
Bcvoice Newsletter Creation And Evaluation: The Effect Of Subject Line And Internal Links On Open Rate And Click-Through Rate For A College Newsletter, Mackenzie Hammack
Honors Projects
This study focused on understanding the effect of subject line on open rate and internal link placement on click-through rate in a newsletter that supported a newspaper at Bridgewater College, a small, private liberal arts college in Virginia in order to increase student engagement with and awareness of campus news. No significant difference was found in open rates between a generic and specific subject line. Similarly, no significant difference was found in click-through rate among six different types of internal link placements. Due to the high open and overall click-through rate, it is recommended that the newsletter continues.
Communiqué, March 9, 2009, Lindenwood University
Communiqué, March 9, 2009, Lindenwood University
Communiqué
The Communiqué was the faculty/staff newsletter for Lindenwood University/College from 1982 to 2016.
Communiqué, May 2, 2016, Lindenwood University
Communiqué, May 2, 2016, Lindenwood University
Communiqué
The Communiqué was the faculty/staff newsletter for Lindenwood University/College from 1982 to 2016.
Communiqué, March 7, 2016, Lindenwood University
Communiqué, March 7, 2016, Lindenwood University
Communiqué
The Communiqué was the faculty/staff newsletter for Lindenwood University/College from 1982 to 2016.
Communiqué, February 15, 2016, Lindenwood University
Communiqué, February 15, 2016, Lindenwood University
Communiqué
The Communiqué was the faculty/staff newsletter for Lindenwood University/College from 1982 to 2016.
Communiqué, February 8, 2016, Lindenwood University
Communiqué, February 8, 2016, Lindenwood University
Communiqué
The Communiqué was the faculty/staff newsletter for Lindenwood University/College from 1982 to 2016.
Communiqué, January 25, 2016, Lindenwood University
Communiqué, January 25, 2016, Lindenwood University
Communiqué
The Communiqué was the faculty/staff newsletter for Lindenwood University/College from 1982 to 2016.
Communiqué, January 4, 2016, Lindenwood University
Communiqué, January 4, 2016, Lindenwood University
Communiqué
The Communiqué was the faculty/staff newsletter for Lindenwood University/College from 1982 to 2016.
Communiqué, November 30, 2015, Lindenwood University
Communiqué, November 30, 2015, Lindenwood University
Communiqué
The Communiqué was the faculty/staff newsletter for Lindenwood University/College from 1982 to 2016.
Communiqué, November 16, 2015, Lindenwood University
Communiqué, November 16, 2015, Lindenwood University
Communiqué
The Communiqué was the faculty/staff newsletter for Lindenwood University/College from 1982 to 2016.
Communiqué, November 2, 2015, Lindenwood University
Communiqué, November 2, 2015, Lindenwood University
Communiqué
The Communiqué was the faculty/staff newsletter for Lindenwood University/College from 1982 to 2016.
Communiqué, October 11, 2015, Lindenwood University
Communiqué, October 11, 2015, Lindenwood University
Communiqué
The Communiqué was the faculty/staff newsletter for Lindenwood University/College from 1982 to 2016.
Communiqué, October 5, 2015, Lindenwood University
Communiqué, October 5, 2015, Lindenwood University
Communiqué
The Communiqué was the faculty/staff newsletter for Lindenwood University/College from 1982 to 2016.
Communiqué, September 21, 2015, Lindenwood University
Communiqué, September 21, 2015, Lindenwood University
Communiqué
The Communiqué was the faculty/staff newsletter for Lindenwood University/College from 1982 to 2016.
Communiqué, September 14, 2015, Lindenwood University
Communiqué, September 14, 2015, Lindenwood University
Communiqué
The Communiqué was the faculty/staff newsletter for Lindenwood University/College from 1982 to 2016.
Communiqué, August 24, 2015, Lindenwood University
Communiqué, August 24, 2015, Lindenwood University
Communiqué
The Communiqué was the faculty/staff newsletter for Lindenwood University/College from 1982 to 2016.
Communiqué, August 3, 2015, Lindenwood University
Communiqué, August 3, 2015, Lindenwood University
Communiqué
The Communiqué was the faculty/staff newsletter for Lindenwood University/College from 1982 to 2016.
Communiqué, July 6, 2015, Lindenwood University
Communiqué, July 6, 2015, Lindenwood University
Communiqué
The Communiqué was the faculty/staff newsletter for Lindenwood University/College from 1982 to 2016.
Communiqué, June 1, 2015, Lindenwood University
Communiqué, June 1, 2015, Lindenwood University
Communiqué
The Communiqué was the faculty/staff newsletter for Lindenwood University/College from 1982 to 2016.
Communiqué, May 18, 2015, Lindenwood University
Communiqué, May 18, 2015, Lindenwood University
Communiqué
The Communiqué was the faculty/staff newsletter for Lindenwood University/College from 1982 to 2016.
Communiqué, April 27, 2015, Lindenwood University
Communiqué, April 27, 2015, Lindenwood University
Communiqué
The Communiqué was the faculty/staff newsletter for Lindenwood University/College from 1982 to 2016.
Communiqué, April 20, 2015, Lindenwood University
Communiqué, April 20, 2015, Lindenwood University
Communiqué
The Communiqué was the faculty/staff newsletter for Lindenwood University/College from 1982 to 2016.
Communiqué, April 13, 2015, Lindenwood University
Communiqué, April 13, 2015, Lindenwood University
Communiqué
The Communiqué was the faculty/staff newsletter for Lindenwood University/College from 1982 to 2016.
Communiqué, March 30, 2015, Lindenwood University
Communiqué, March 30, 2015, Lindenwood University
Communiqué
The Communiqué was the faculty/staff newsletter for Lindenwood University/College from 1982 to 2016.
Communiqué, March 10, 2015, Lindenwood University
Communiqué, March 10, 2015, Lindenwood University
Communiqué
The Communiqué was the faculty/staff newsletter for Lindenwood University/College from 1982 to 2016.
Communiqué, March 2, 2015, Lindenwood University
Communiqué, March 2, 2015, Lindenwood University
Communiqué
The Communiqué was the faculty/staff newsletter for Lindenwood University/College from 1982 to 2016.
Communiqué, February 2, 2015, Lindenwood University
Communiqué, February 2, 2015, Lindenwood University
Communiqué
The Communiqué was the faculty/staff newsletter for Lindenwood University/College from 1982 to 2016.
Communiqué, January 19, 2015, Lindenwood University
Communiqué, January 19, 2015, Lindenwood University
Communiqué
The Communiqué was the faculty/staff newsletter for Lindenwood University/College from 1982 to 2016.
Communiqué, January 5, 2015, Lindenwood University
Communiqué, January 5, 2015, Lindenwood University
Communiqué
The Communiqué was the faculty/staff newsletter for Lindenwood University/College from 1982 to 2016.