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Framing Fashion Sustainability In Fashion Magazines, Kristen Ann Mohammadi
Framing Fashion Sustainability In Fashion Magazines, Kristen Ann Mohammadi
Graduate Theses, Dissertations, and Problem Reports
This study explores the framing, dominant frame, story focus, and tone of sustainable fashion coverage in prominent fashion magazines, Vogue and Refinery29, seeking to understand if the publications frame their coverage differently and if the framing changes after the emergence of COVID-19. To do so, this study uses a sample consisting of articles from summer months (May-August) spanning three years (2019, 2020, and 2021), as COVID-19 was first discovered in the United States in 2020. This study uses content analysis methodology to analyze a total of 206 articles. This kind of research is important, as environmental and social issues stemming …