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Articles 1 - 8 of 8
Full-Text Articles in Journalism Studies
The Buzz Behind Alcohol Advertising: A Study Of How Alcohol Advertisements On Social Media Impact Behavior, Alexis Morgan Campbell
The Buzz Behind Alcohol Advertising: A Study Of How Alcohol Advertisements On Social Media Impact Behavior, Alexis Morgan Campbell
Graduate Theses and Dissertations
Alcohol advertisements are known to be appealing and memorable, and several researchers have investigated what makes these advertisements so attractive. Several trends have emerged regarding the content within alcohol advertisements: themes of parties, celebration, and social success within television, magazines, and social media since the 1970s. Recently, several studies found that new themes in alcohol ads have been found to be popular, especially in social media advertisements (Campbell & Chung, 2022). The elaboration likelihood model (ELM) provides insight into why a person’s attitude could be more susceptible or why their behavior could be more easily influenced by certain types of …
Media Narrative Competition Between The U.S. And China During Covid-19, Zhenzhu Zhang
Media Narrative Competition Between The U.S. And China During Covid-19, Zhenzhu Zhang
Dissertations
This study examines the narratives that were presented in Chinese and American media by using Dr. Li Wenliang (one of the first people who tried to raise the alarm about the outbreak of COVID-19), and the COVID-19 origin controversy as case studies to understand how these news stories conflicted and which tellings became dominant. The way these two cases have been depicted in the media has changed over time. Understanding how that depiction changed is important because it helps demonstrate how narratives function to frame crises. The current study uses narrative, and framing theories to support thematic analysis of news …
Muslim Fashion Influencers Shaping Modesty In The Twenty-First Century On Social Media, Awa Sanno
Muslim Fashion Influencers Shaping Modesty In The Twenty-First Century On Social Media, Awa Sanno
Student Theses and Dissertations
The depiction of Muslim women in Western media has been a long-running joke, as they are framed to be oppressed by the burdens of their religion and the hijab. However, Muslim women have used the power of social media to counter that narrative through their large followings as fashion influencers, digital creators, food bloggers, makeup artists, lifestyle bloggers, musicians, and so much more. Specifically, Muslim fashion influencers are changing and redefining the notion of modesty throughout their posted content on social media. Many people in Muslim communities see this redefinition of modesty as a conflict with the "proper" ways of …
A Social Media Strategy Plan For The Jane B. Gearhart Full Circle Food Pantry, Sara Katelyn Holm
A Social Media Strategy Plan For The Jane B. Gearhart Full Circle Food Pantry, Sara Katelyn Holm
Graduate Theses and Dissertations
The Jane B. Gearhart (JBG) Full Circle Food Pantry is a student-led program that provides food assistance for members of the University of Arkansas community. This thesis project includes a social media strategy plan that aims to increase the overall awareness of the pantry and its multifaceted services to decrease food insecurity levels at the University of Arkansas. This plan intends to create behavioral changes that expand usage of the pantry and social media engagement among UA students. Grounded in data-driven insights, this plan is designed from (i) literature on food pantry marketing techniques; (ii) a review of the pantry's …
Come Close And Listen: Exploring The Intimacy Of Audio Media, Eleanor Kingwell Sharples Hoover
Come Close And Listen: Exploring The Intimacy Of Audio Media, Eleanor Kingwell Sharples Hoover
Honors Theses
This thesis aims to demonstrate the power of the audio medium to connect speaker and listener, as a result of the uniquely intimate nature of the medium. By understanding how speakers and listeners connect through audio, the research reveals that the audio medium is a sustainable media outlet, one that is durable despite changes in culture in the media market, that has transformed over time, all while keeping itself within the principal constraints of its original form, that being sound as conveyed to a listener. Three interviews were conducted with individuals situated in different areas of the audio media landscape; …
Towards A News Industry Framework For Tackling The Vice Of Brown Envelope Journalism: Perceptions Of Journalists And Public Relations Practitioners In Uganda, Sandra Lamwaka
Theses & Dissertations
Journalism, just like any other institution in society has been tainted with acts of corruption and bribery or what is scholarly known as Brown Envelope Journalism (BEJ). The practice takes shape in form of cash, gifts/ freebies, and incentives, given to a journalist to influence the reportage of news. This has affected the quality of news and undermined fundamental journalistic principles. Anchored on McQuail’s theory of Media and Society and the Social Responsibility Theory of the Press, this study sought to examine journalists and PR practitioners’ perceptions of BEJ and what the industry can employ to address the vice The …
How The Social Media Phenomena Of Publishing Private And Personal Information About Prominent Public Figures Is Influencing Ethical Decision Making By Legacy Media Editors, Evelyne Nyakiega Kahungu
How The Social Media Phenomena Of Publishing Private And Personal Information About Prominent Public Figures Is Influencing Ethical Decision Making By Legacy Media Editors, Evelyne Nyakiega Kahungu
Theses & Dissertations
The social media revolution continues to impact legacy media’s ethical decision-making protocols, especially when dealing with private and personal information of public figures published on these platforms by non-legacy media actors. The objectives of this study were: to examine the ethical dilemmas that legacy media editors are confronted with when private and confidential information of public figures is reported by non-legacy media content producers; to determine what considerations legacy media journalists make before publishing that information on their platforms; to assess the ethical decision-making protocols that legacy media editors in Kenya follow when dealing with the private information of public …
The Web And The Blockbuster Poster: An Examination Of The Impact Of Streaming Services On Movie Advertising, Holden Edward Strausser
The Web And The Blockbuster Poster: An Examination Of The Impact Of Streaming Services On Movie Advertising, Holden Edward Strausser
Graduate Theses, Dissertations, and Problem Reports
The year 2020 brought a widespread closure of movie theaters, exacerbating a trend wherein streaming services gained an increasing importance in movie distribution. This study examines how the changing nature of the motion picture distribution market after the advent of the streaming service is reflected in movie advertising, specifically the movie poster. The research uses a content analysis methodology to compare film posters across time, from before the beginning of streaming services to the arrival of the 2020 COVID-19 pandemic in the United States. Analysis is derived from Uses and Gratifications theory and scholarship on star power. The research shows …