Journalism Studies Commons^™

How To Maximize Your Small Business's Impact On Social Media, Brianna J. Arnaud

University of New Orleans Theses and Dissertations

This thesis is meant to be a learning tool to help small businesses use free social media accounts as business marketing tools. The manual is broken down into chapters highlighting the importance of “Knowing your Audience,” “Branding,” “Constructing a Post,” “Using Visual Rhetoric,” and “Expanding your Audience.”. This thesis is inspired by scholars of English, internet linguistics, journalism, gender theory, professional writing, and rhetoric. It is also inspired by a survey of 18 small businesses in the Lafayette, Louisiana area. The survey helped to focus my research on the social media issues of small businesses in the southern region of …

Ua12/2/1 Class Of 2018 Fall Graduates, Wku Student Affairs

WKU Archives Records

Magazine edition of the College Heights Herald featuring December graduates.

• Commencement Schedule
• Gordon Ford College of Business
• Potter College of Arts & Letters
• Ogden College of Science & Engineering
• College of Education & Behavioral Sciences
• College of Health & Human Services

Ua12/2/1 College Heights Herald, Vol. 94, No. 14, Wku Student Affairs

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WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Heichelbech, Evan. Thanks for Reading Another Eventful Semester of News
• Austin, Emma. Earth Science Education Sees Drop, Says Research Institute
• DeLetter, Emily. Ramping Up – Enrollment
• Ziege, Nicole. Title IX Committee Stalls Completion of Investigation
• Dobbs, Jack. White Supremacist Organization Recruiting on Campus – Evropa
• Ceballo, Ivy. From Broken & Bruised to Free & Strong – Domestic Abuse
• Allen, Ellie. Editorial Cartoon – WKU White Squirrel with Christmas Gift
• Ho Ho Herald: The Herald’s 2018 Christmas Gifts
• Kohley, Chris. Sunshine Skate – SoKY Ice Rink …

Ua12/2/1 Adulting 101, Wku Student Affairs

WKU Archives Records

Magazine edition of the College Heights Herald.

• Norvell, Abbey. Tips to Get Control of Your Finances
• Norvell, Abbey. The Building Blocks of Good Credit
• Chumbley, Sam. A Weekend for Free in Bowling Green
• Goodlett, Ryan. Trending Up: Finance Blog – Kyla Scanlon
• Chumbley, Sam. Driving Your Future – Cars
• Goodlett, Ryan. Three Tips for Financial Success
• Southers, Mariah. Crushing the Christmas Game: College Edition

Ua12/2/1 College Heights Herald, Vol. 94, No. 13, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Breu, Natasha. Mold Plagues Universities Across State
• Stahl, Matt. Hello, Tyson Helton – Football
• Tolbert, Eleanor. College Graffiti Closing at End of the Semester
• Ziege, Nicole. Honors College Aims to Increase Applicant Pool
• Harper, Kevin. Flooded Memories – Minton Hall
• Leonard, Nicole. Holiday Pro Tips: Surviving the Holidays at Home
• Norvell, Abbey. WKU Store Celebrates a Century of Basketball
• Pritchett, Grace. School’s Out
• Webster, Mark. WKU Student Pursues Passion in Being a Local Disc Jockey – Jared Watkins
• Tolbert, Eleanor. Between the Lines – Parking …

Ua12/2/1 College Heights Herald, Vol. 94, No. 12, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Heicelbech, Evan & Rebeckah Alvey. Molded – Dormitories
• DeLetter, Emily & Nicole Ziege. 348 Minton Hall Residents Spend Weekend Relocating
• DeLetter, Emily. WKU to Continue Saudi Scholarship Between Countries
• DeLetter, Emily. ROTC Celebrates 100 Years at WKU, Honors Veterans
• Non-Binary: Proposal Disregards Science, Harms Non-binary Rights
• Allen, Ellie. Editorial Cartoon re: Gender Does Not Equal Sex
• Hanks, Michelle. Teaching Diversity
• Sisler, Julie. Review: Hair and the Call to Freedom & Expression – Theatre & Dance
• Holland, Kelley. In Formation – Marching Band
• Bryant, Maxis. Fresh …

Ua12/2/1 College Heights Herald, Vol. 94, No. 11, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• DeLetter. Emily. Lawyer: Ruling Supports Right to Access Records in Suit Against College Heights Herald
• Ziege, Nicole. Fit for a Facelift – Preston Health & Fitness Center
• DeLetter, Emily. WKU Lacks Disabilities Plan in Active-shooter Scenario
• Breu, Natasha. Food Service Class Provides Meals to Faculty & Staff
• Nutter, Abbigail. Former Journalism & Broadcasting Director Selected as Contest Judge – Loup Langton
• Allen, Ellie. Editorial Cartoon re; Donald Trump
• Hovell, Nolan. How Much Do Words Matter in Politics?
• Election Analysis: Impact of Attack Advertisements
• Oh Rocky …

Ua12/2/1 College Heights Herald, Vol. 94, No. 9 [10], Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Voter Guide – Patti Minter, Benjamin Lawson
• DeLetter, Emily. Construction of First-year Village Slated to Begin – Housing & Residence Life
• Austin, Emma. Will Local Voters Make Warren County Wet? – Alcohol
• Austin, Emma. Fraternity Member Brings Firearm to Float Site – Delta Tau Delta / Chi Omega
• Dobbs, Jack. Kentucky Museum Hosts Celebration of WKU Professors – Jim Wayne Miller, Mary Ellen Miller
• DeLetter, Emily. WKU to Host Annual International Education Week
• DeLetter, Emily. Kentucky Museum to Establish Youth Scholarship
• DeBerry, Kierra. Organizations Provide …

Long-Time Journalist, Professor Joins The Scioto Voice: Hapney Brings 30 Years Of Journalism Experience To Readers In Scioto County, Terry L. Hapney Jr.

Terry L. Hapney Jr., Ph.D.

Ua12/2/1 Homecoming, Wku Student Affairs

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Special homecoming edition of the College Heights Herald.

• Tailgate Rules for Homecoming 2018
• Homecoming Calendar of Events
• Sisler, Julie. Alumni Celebrate 50^th Anniversary on the Hill – Chuck Dobelstein, Mary Lou Dobelstein
• Southers, Mariah, Sam Chumbley, Abbey Norvell. Your Weekend Back on the Hill – Parade, Food, Football
• Stahl, Matt. Masai Whyte, DeAndre Farris in Their Final Stretch as Longtime Teammates & Close Friends – Football
• Goodlett, Ryan. International Programs Help Students Find Sense of Home – Hovsep Yakubyan, Trevor Hoffman
• Southers, Mariah. Best Views of the Parade – Maps
• Fletcher, Griffin. National Pan-Hellenic Council Step Show Returns to …

Ua12/2/1 College Heights Herald, Vol. 94, No. 8 [9], Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Stahl, Matt. Moneyball – Title IX
• Alvey, Rebekah. Sigma Chi Fraternity Suspended for Alcohol Violations
• DeLetter, Emily. Barbara Burch’s Transition to Retirement Saves WKU Money
• Harsh, Spencer. WKU Police Department Hires Sixth Female Police Officer – Melissa Bailey
• Dobbs, Jack. Marketing Professorship Established at Gordon Ford – Joseph Walters
• Dobb, jack. Garrett Edmonds Optimistic About Future Amid Controversy – Student Government Association
• Breu, Natasha. WKU Ranks On List of Bets Online Colleges in Kentucky
• Nutter, Abbigail. Authors & Readers Connect Over Love for Books – …

Ua12/2/1 College Heights Herald, Vol. 94, No. 7 [8], Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Ziege, Nicole. Fee for All – Tuition
• Chisenhall, Jeremy. Student Section Moves Further Back in Diddle Arena
• DeLetter, Emily. Faculty Ranks Work-life Morale Poor to Very Poor
• Allen, Ellie. Editorial Cartoon re: Stalking
• Voice for Victims: Amendment on Midterm Ballot Could Limit Injustice – Marsy’s Law
• Dressman, Jake. Avoiding Next Year’s October Heat Wave
• Fall Break in Bowing Green
• Sisler, Julie. Jackson’s Orchard Welcomes Fall Weather & Visitors Alike
• Bryant, Maxis. Chaney’s Dairy Barn Challenges New Guests with Corn Maze
• Holland, Kelly. Lost River Cave …

Ua12/2/1 College Heights Herald, Vol. 94, No. 6 [7], Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• DeLetter, Emily. Affairs of State – Noah Stevens
• Breu, Natasha. Bike Share Company Arriving at WKU
• Breu, Natasha. Attorney General Signs Domestic Violence Awareness Proclamation – Andy Beshear
• Dobbs, Jack. Kentucky Awarded $24.5 Million Grant Increase – Enrollment
• Coyle, Cameron. Tom Hardy Almost Saved Venom
• Allen, Ellie. Editorial Cartoon re: Pessimism
• Brown, Austin. Pessimistic Prose
• Editorial: Collective Punishment Won’t Fix Greek Life – Alcohol
• Pepke, Brenna & Whitney Hardin. Jackson’s Orchard Celebrates Pumpkin Season
• Sisler, Julie. Leatherworker Encourages Local Art with Creativity
• Fletcher, Griffin. The …

Comparing Virtual Reality Tourism To Real-Life Experience: Effects Of Presence And Engagement On Attitude And Enjoyment, Adam Wagler, Michael D. Hanus

College of Journalism and Mass Communications: Faculty Publications

With the advent of 360-degree video technology, Virtual reality (VR) headsets can take users to locations in the real world. Despite the increasing number of virtual tourism opportunities using digital VR technology, little research has assessed the effective realism of 360-degree video tourism. This study took users on a guided audio tour of a state Capitol building. Users either took the tour via two-dimensional (2-D) video, immersive 360-degree video using a VR headset, or physically went to the location and walked around the grounds. Users were measured on spatial presence, emotional engagement with the tour, sponsor liking, and tour outreach …

Ua12/2/1 College Heights Herald, Vol. 94, No 6, Wku Student Life

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Kizer, Drake. Giving Back – George Nichols
• Alvey, Rebekah. Hackers Go Phishing for WKU Account Information
• DeLetter, Emily. New Study Ranks WKU Low in Racial Equality
• Breu, Natasha. New Program Promotes Study of Modern Languages – Modern Language Ambassadors
• Hovell, Nolan. Meditation Helps Study Habits
• Allen, Ellie. Editorial Cartoon re: Smoking
• Juulers: The New Nicotine Addicts
• Dressman, Jake. Donald Trump’s Costly Game: Tariffs Impact Kentucky Agriculture
• Pepke, Brenna. Melting Pot – International Festival
• Kizer, Drake. I’m Spider-Man, Then
• Yaacoub, Sarah. Mindful Moments Relieves Students
• Sisler, …

Ua19/16/2 Football Press Releases, Wku Athletic Media Relations

WKU Archives Records

Press releases, photos and game statistics for WKU football team for August to December.

Ua77/1 Wku Spirit, Wku Alumni Relations

WKU Archives Records

WKU alumni magazine. Contents:

• Cummings, Carol. Editor Notes
• Six WKU Students Awarded Fulbright U.S. Student Grants
• Corinne Murphy – Education & Behavioral Sciences
• WKU Wins 2018 Hearst Overall National Championship
• Fourteen WKU Students Awarded Gilman International Scholarships
• Lillian Nellans – Scholarship
• Caboni, Timothy. Convocation
• Dodds, Cory. Lindsey Filiatreau Class of 2011
• Jenkins, Deanna. WKU Announces Record Fiscal year in Philanthropy with More than $45 Million in Private Support in 2017-2018
• WKU Foundation Celebrates 25 Years
• Jenkins, Deanna. Baker Foundation Commits $10 Million Endowment for Student Scholarships
• Jenkins, Deanna. Endowment Established to Support Wellness Initiatives & Reduce Stigma Surrounding Mental Health …

Ua19/16/2 Womens' Basketball Press Releases, Wku Athletic Media Relations

WKU Archives Records

Press releases, photos and game statistics related to WKU women's basketball team from July to December 2018.

Ua12/2/1 College Heights Herald, Vol. 94, No. 5, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Alvey, Rebekah. Imagewest Remembers Student Killed in Car Crash – Brandon Brown
• Ziege, Nicole. WKU Takes Steps to Address Mold in Dorms – Housing & Residential Life
• DeLetter, Emily. Lifelong Long – Science, Technology, Engineering & Math, Women
• Wells, Spencer. Ment Brings Coworking to Bowling Green
• Alvey, Rebekah. College Heights Herald Editor-in-Chief Arrested for Public Intoxication – Evan Heichelbech
• Breu, Natasha. Gatton Academy Students Set National Merit Scholar Record
• Ziege, Nicole. WKU Files Response to Former Student Government Association President’s Lawsuit – Andi Dahmer
• Keeling, …

Ua12/2/1 Fit: A Health & Wellness Guide, Wku Student Affairs

WKU Archives Records

Special magazine of College Heights Herald regarding health and fitness.

• Childress, Nicole. Welcome to Fit
• Southers, Mariah. CVS Shares 4 Ways to Beat the Flu
• Childress, Nicole. Do It Yourself Face Masks
• Goodlett, Ryan. Juices Add Zest to Life
• Southers, Mariah & Bryson Lacasse. Classic Shortcuts – WKU Campus Map
• Wells, Spencer. Little Fox Bakery Offers Sweet Treats for Every Diet
• Southers, Mariah. Turning Up the Heat – Hot Yoga
• Goodlett, Ryan. Iron Woman – Melinda Grimsley-Smith
• Wells, Spencer. Preston Health & Fitness Center: More Than Just a Gym

Ua12/2/1 College Heights Herald, Vol. 93 [94], No. 4, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Ziege, Nicole & Rebekah Alvey. Is Mold in Dorms Making You Sick? – Housing & Residential Life
• Singlton, John. Delta Tau Delta Returns to Campus After Four-year Hiatus
• DeLetter, Emily. WKU Limited Use of White Squirrel Logo
• DeLetter, Emily. City Passes Grant Application to Revitalize Riverfront
• Allen, Ellie. Editorial Cartoon re: Banished Squirrel
• Banished? #SaveOurSquirrel
• Hovell, Nolan. Worst Day Ever: The Day We Lost Malcolm Miller aka Mac
• Hanks, Michelle. Bowling Green Fiestaval
• Webster, Mark. Nothing But Love – Houston Edison
• Kizer, Drake. Spikeball Gains …

Ua12/2/1 College Heights Herald, Vol. 93 [94], No. 3, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Zeige, Nicole. Detailing Student Government Association President’s Lawsuit Against WKU – Andi Dahmer
• Singleton, John. We Got Caged – Cage the Elephant
• Breu, Natasha. New Technology in Dorms Keeps Track of Housing Services
• Hicks, Amelia. Former Professor & Civil Rights Activist Dies at 83 – Alan Anderson
• Dobbs, Jack. Student Government Association President Prepares for a Challenging Year – Stephen Mayer
• Maliciously Untrue? Saving Face? – Andi Dahmer
• Coyle, Cameron. The Nun Largely Disappoints with Cheap Scares
• Cage the Elephant on Stage
• Fletcher, Griffin. Rite …

Ua12/2/1 College Heights Herald, Vol. 94, No. 2, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Austin, Emma. Remembering Alex Davis
• Breu, Natasha. WKU Alumni Highlight First University of Kentucky Medical School Class – Dixi Secula
• Deletter, Emily. Confucius Institute to Stay at WKU Despite Bill
• Singleton, John. WKU Launches International Year of Cuba in 2018.
• Dressman, Jake. A Short Guide for Going Greek
• Hovell, Nolan. Comedy: An Unlikely Source for Truth
• Higher-Ed Counseling Offices Struggling
• Hanks, Michelle. Ready, Set, Go! – Beech Bend Drag Strip
• Bunton, Gabby & Laurel Deppen. Furnished – Aaron Price, Noah Shreve
• Yaacoub, Sarah. Students with …

Ua19/16/1 2018-19 Wku Track & Field Cross Country Record Book, Wku Athletic Media Relations

WKU Archives Records

WKU track and field media guide for 2018-19 season.

Ua12/2/1 College Heights Herald, Vol. 94, No. 1, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Ziege, Nicole. WKU Alum, Churchill Downs Vice President Dies at 62 – John Asher
• Ziege, Nicole. Top Performers Could Get Up to 6% - Salaries
• Deletter, Emily. University Senate Welcomes WKU’s New Provost – Terry Ballman
• Ziege, Nicole. 6 Important Stories You Missed This Summer – Tuition, Admissions, Provost, Lawsuits, Strategic Planning, Budget
• Fleming, Kayla. Money More Money
• Edwards, Brandon. Editorial Cartoon re: Timothy Caboni’s Budget
• Doubling Down: Lawsuit Inhibits Important Journalism – Open Records
• Gabhart, Ebonne. In Case You Missed Barak Obama’s Keynote Speech …

Developing The Next-Generation Don Draper, Valerie K. Jones

College of Journalism and Mass Communications: Faculty Publications

Technology and the proliferation of data have transformed the advertising industry. Those with digital and analytical skills are now more employable than those with “traditional” advertising skills. At the same time, colleges and universities face increasing emphasis on job placement rates. Are advertising programs providing students with the skills needed to win jobs today and become successful employees tomorrow? Today’s “next-generation Don Drapers” must be fluent not only in creativity and big ideas but also in analysis and Big Data.

Ua12/2/1 The Hill In Review, Wku Student Affairs

WKU Archives Records

Newsletter recapping the top stories of the week.

Ua12/2/1 The Hill In Review, Wku Student Affairs

WKU Archives Records

Newsletter recapping the top stories of the week.

Annual Report, 2017-18, University Of Mississippi. School Of Journalism And New Media, Will Norton Jr.

Annual Reports

No abstract provided.

Ua12/2/1 Spring Commencement: Class Of 2018, Wku Student Affairs

WKU Archives Records

College Heights Herald magazine listing graduates.