Journalism Studies Commons^™

The Use Of Video Outreach To Increase Incoming Students’ View Of The Higher Education Institution As A Whole: A Case Study At California Polytechnic State University, Leah Horner, Michelle Logan

Journalism

No abstract provided.

Believing The News: Exploring How Young Canadians Make Decisions About Their News Consumption, Jessica Thom

Electronic Thesis and Dissertation Repository

In the last two decades, the adoption of online and mobile news applications has drastically altered the practice of news consumption. Young news consumers, the first generation of digital natives, have seemingly unlimited options in news sources, styles, modalities, and stories; but with so many choices, it is unclear how these young people make decisions about what news to consume. It is also unclear how these consumers are coming to believe the news when it is being disseminated from so many platforms and sources. This study seeks to fill a gap in scholarship by exploring how young Canadians are making …

Gender Representation And Occupational Portrayals In Primetime Television, Brittany Smith

Graduate Theses and Dissertations

This study examined gender representation and occupational portrayals on primetime television, in order to determine if gender-role stereotypes are still present throughout programming, and what progress, if any, has been made in comparison to previous studies. A content analysis was done on primetime programming airing during the fall of 2013 on ABC, CBS, NBC, Fox, and the CW, and analyzed gender, major and minor character, genre, occupation, and marital status. The findings of this study reveal that women are still underrepresented on-screen, as well as in prestigious occupations, especially when compared to their real world representation. This study also examined …

Mcv Wines Social Media Marketing Campaign: Successfully Marketing Wine To Millennials, Dillon Payne

Journalism

The following study investigates how to develop a commercial on a social media platform in order to advertise a product to millennials – in this study, wine is the product. The number of consumers is increasing as each year more and more millennials become 21 years old, thus being able to be the next and newest consumer of the wine industry. The campaign’s focus was to create a wine commercial for a tasting room called MCV Wines and market it on social media to see if millennials would be interested in purchasing wine after seeing the commercial. Withscholarly research, the …

Student Awareness Of The Daily News-Record, Molly Margaret Jacob

Senior Honors Projects, 2010-2019

The Daily News-Record is a local daily newspaper located in Harrisonburg, Virginia, a city with a population of about 52,000. The Daily News-Record's print circulation is 26,000, while its digital circulation is 800. The paper also houses other local publications, such as the Rocktown Weekly, a free weekly publication that covers local news and the local music scene. James Madison University is a mid-sized public university also located in Harrisonburg, Virginia. The researcher wanted to understand JMU student awareness of local news sources, student consumption of news sources, student intention to read the local paper and whether there was a …

When Ink Turned Into Bullets: The Effect Of The Press In Buffalo, New York And The Nation Along With Its Role In Igniting A Civil War, Nicole C. Kondziela

History Theses

The American Civil War was a multi-faceted conflict: North versus South, states’ rights versus federal law, slavery versus abolition. Due to increasing and constant advancements in technology, this was the first war in American history that developed in full view of the public through newspapers. The Industrial Revolution and capitalism allowed the press to evolve into rich and powerful soap boxes for political bosses and editors alike to voice their opinions far beyond the village square. Unbeknownst to much of the public at the time, the Union had been at the mercy of newspaper editors and politicians in a grand …

Our Voice, Our Choice: Race, Politics And Community Building On The Pages Of Five Historically Black College And University Newspapers From 1930 To 1959, Sheryl Monique Kennedy Haydel

Dissertations

From 1930 to 1959, the black college student-run press was a prolific voice leading discussions about ways to eradicate racial discrimination, amass political currency, and nurture communal solidarity. Embedded in their mission was a desire to awaken their readers intellectually and emotionally to join a mounting movement toward racial liberation. Yet, historians have ignored this expansive network of black collegian editors and writers, who were a philosophical extension of the professional Black Press.

Like their mentors in the Black Press, black college student editors and writers vigorously advocated for racial equality, took a combative stance against political gerrymandering that left …

"Nobody Can #Dragmedown": An Analysis Of The One Direction Fandom's Ability To Influence And Dominate Worldwide Twitter Trends, Nicole Kelsey Santero

UNLV Theses, Dissertations, Professional Papers, and Capstones

With more than 25 million followers and counting, One Direction is currently the biggest boy band in the world, and its fans—known as “Directioners”—have become one of the most visible and recognizable fandoms to utilize social media, especially Twitter. Drawing upon an updated version of a fan theory highlighting the interpretive community and social hierarchy that exist within a fandom, this study examines the participatory culture among One Direction fans online that helps them create and dominate worldwide Twitter trends, as well as overshadow what is regarded as more serious news topics. Although previous research studies have examined Directioners and …

A Content Analysis Of Gender-Specific Media Coverage Of Sport: Ncaa Athletic Department Home Webpages, Margo R. Malik

UNLV Theses, Dissertations, Professional Papers, and Capstones

Studies have found that media coverage of women’s sports is inadequate when compared with coverage of men’s sports. The results of these studies have revealed inadequacies in terms of amount of coverage as well as type of coverage. Findings demonstrate that there is a certain way media frame female athletes when they are covered. Female athletes are often portrayed in overly sexualized images, as feminine role models, as passive rather than active, and in sports that are considered gender-appropriate. These types of portrayals can perpetuate gender bias and stereotypes, undermine the true athletic ability of female athletes, and give the …

Understanding How The Southeastern Conference Football Teams Use Twitter Through A Content Analysis, Kristin Elise Pearson

Graduate Theses and Dissertations

The influence of Social media on intercollegiate athletic departments has been prominent in the past few years. With tight budgets, the departments are forced to find different means of marketing and promoting their brand – through embracing Social media platforms. Research on Social media and intercollegiate athletics is limited; therefore, it is necessary to research how the departments are utilizing Social media. With the agenda setting theory as a foundation, this study explores how the 14 SEC football teams are utilizing Twitter. A total of 3,176 tweets were collected from two constructed weeks. Overall, the findings show that the information …

Content, Interaction And Media Portrayal Of Violence Against African Americans In Mainstream And Citizen Journalism, Katelyn Debaun

Senior Honors Projects

This content analysis centers on a comparison of reporting content between mainstream print media and citizen journalism, pertaining to high-publicity deaths of African American individuals caused by police officers. The deaths focused upon in this paper include Eric Garner in Staten Island, New York; Michael Brown in Ferguson, Missouri; Tamir Rice in Cleveland, Ohio; and Freddie Gray in Baltimore, Maryland. For the purposes of this paper, the mainstream print outlets examined are The New York Times, The Wall Street Journal and USA Today. Advanced Twitter searches using the Topsy search engine have been utilized to document citizen journalism reports. Through …

Public Relations In The Restaurant Industry: Using Visual Social Media To Increase Consumer Relationships, Carly M. Cady

Journalism

As daily social media usage grows, marketing through these platforms become increasingly important for public relations professionals. Instagram, one of the most popular social media platforms, provides a new way to instantaneously reach millions of potential customers through the use of visuals. However, with limited knowledge of this new public relations tool, standing out and creating a successful presence for your business is difficult. This study is to explore how visual social media, specifically Instagram, can be used to increase consumer knowledge in the restaurant industry.

Investigation of current literature regarding the topic and gathered opinions of industry professionals will …

Establishing A Brand: How To Create A Household Name For A Wine Brand Through Social Media And Image, Megan Rodrigues

Journalism

This paper was conducted as a Senior Project for the Journalism Department at California Polytechnic State University in San Luis Obispo, California during a 10 week quarter. This paper explores the topic of wine branding through social media and image. The research for this paper consisted of interviews with three experts that are currently working in the wine industry as well as a literature review of several articles and books that support the topic. The questions that arose about wine branding, brand recognition, social media, wine label and image during the literature review were then asked to the three experts: …

How The Greek Press Constructed The "Greek Economic Crisis", Maria Elena Kuntz

Electronic Theses and Dissertations

Since 2008, there has been a surge of interest in and research on the relationship between news media and economic reporting, particularly as it concerns financial crises. The 2008 U.S. subprime mortgage crisis, quickly followed by the economic crisis that began to unfold in Greece in 2009, spurred researchers to examine how newspapers around the world report on the complex, globalized economy. In the pursuit of understanding transnational economic processes, publics rely on news media to provide information about the meaning of economic events, especially crises. As such, newspapers are key players in constructing the narratives of crises.

This study …

Uses Of Twitter And Citizen Journalism: A Comparison Of Press Reaction To The September 11th Terrorist Attacks And The Boston Marathon Bombings, Sarah Johansson

Honors Theses

The microblogging site, Twitter, was created in 2006 and changed the way the news is received and distributed. Since its inception into daily life, Twitter provides users with an outlet to both access and produce news updates anywhere, at any time. Even average citizens join the news cycle by posting descriptions, photographs, or videos of events in the community. This honors thesis examines the relationship between professional journalists and these citizen journalists, focusing on the influence of Twitter. Using interviews with a selection of broadcast and print journalists, this thesis investigates how professional journalists use Twitter and citizen journalists' reports …

Informational Efficiency And The Reaction To Terrorism: A Financial Perspective, Nicholas Roland

Honors Undergraduate Theses

The purpose of this study is to measure the message terror organizations hope to convey using the financial markets as a proxy of measurement to determine patterns within the marketplace and the effects on the terrorists’ ability to deliver a desired message due to the increased use of digital devices and access to instantaneous news, seen over the past decade. Using death count, geographic location, and event type, this study identified 109 attacks between 1985 and 2015 to be analyzed against 5 market indices and 5 securities. Measuring the effects within a 10-day sample window from the time of the …

Conversations On Controversy: An Examination Of Internet Discussions On High-Profile Incidents Of Recorded Police Brutality, Brittany Nicole Jefferson

Wayne State University Theses

The purpose of this study is to examine the conversations that Internet user have when discussing publicized, recorded incidents of police brutality. This study examined the deaths of Tamir Rice, Eric Garner and Walter Scott and the subsequent discussions about the incidents on YouTube.com, MSNBC.com and NYTimes.com. This was accomplished by using an exploratory content analysis to establish what are the general topics of these discussions. This analysis found that there are 2 major themes that are discussed by Internet users when they comment; the content of the video and the social context of the incident itself. However, the popularity …

What Makes A Man?: An Alpha Male’S Fight For Masculinity Against The Media’S Muscular Ideals, Julie A. Yockey

Williams Honors College, Honors Research Projects

Previous studies have focused heavily on media effects on women however growing trends in male ideals are finding that men are no longer static observers. The media constructs the ideal male body as lean, strong and muscular and men exposed to these idealized images may experience body dissatisfaction. Therefore, this project explores the effects of media ideals on men and the possible relationship between the media depictions of the muscular ideals and masculinity. Current research analysis shows that exposure to media ideals not only causes body dissatisfaction among men; trying to achieve the perfect body may result in unhealthy behaviors. …