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West Virginia’S Sugary Drink Tax: Examining Print Media Frames In Local News Sources, Lauri Andress, Ogaga Urhie, Christine Compton Jul 2019

West Virginia’S Sugary Drink Tax: Examining Print Media Frames In Local News Sources, Lauri Andress, Ogaga Urhie, Christine Compton

Journal of Appalachian Health

Introduction: Framing is an important aspect of the policy process that helps the public and decision makers sort through and resolve highly charged claims about an issue. Through slight changes in the presentation of issues, a framing effect may alter public support. The way a proposed sugary drink tax is discussed in public discourse and by the media significantly influences policy acceptance. Given the public health significance of obesity and diabetes in West Virginia (WV) the study of media frames employed to represent a sugary drink tax policy is useful.

Methods: Using quantitative content analysis, this study assessed news articles—published …


The Sweet Tale: A Pilot Study Of An Interactive Narrative Health Communication Intervention Using Positive Deviance To Highlight Communicative Acts That Lead To Effective Management Of Diabetes Among Hispanics, Claudia M. Boyd May 2019

The Sweet Tale: A Pilot Study Of An Interactive Narrative Health Communication Intervention Using Positive Deviance To Highlight Communicative Acts That Lead To Effective Management Of Diabetes Among Hispanics, Claudia M. Boyd

Communication ETDs

In this dissertation, I conducted a pilot study that applied positive deviance (Singhal, 2011; Pascale, Sternin, & Sternin, 2012) findings from my master’s thesis (Boyd, 2015) to an entertainment-education (Singhal & Rogers, 1999) driven intervention in a Hispanic community (Baezconde-Garbanti et al., 2014; Murphy et al., 2013; Wang & Singhal, 2016), using an interactive narrative (Green & Jenkins, 2014) to develop achildren’s book. In the current pilot study, I created a children’s book The Sweet Taleusing extensive formative research and created a framework to aid in the development offuture Hispanic children’s books on diabetes. To evaluate The Sweet Tale, I …