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Full-Text Articles in Journalism Studies
The Failure Of News Media Agenda-Setting On Cannabis, Amanda Cranston
The Failure Of News Media Agenda-Setting On Cannabis, Amanda Cranston
Journalism
This study uses the agenda-setting theory (McCombs & Shaw, 1972, p. 176) to examine the various aspects of cannabis coverage in the news media and how news media have presented cannabis and the numerous debates over cannabis uses. Cannabis has been a focus of U.S. news media since the 19th century and has been historically misrepresented in national and local news media. More recently, the U.S. has seen a great shift in the public’s attitude towards cannabis. With more and more states legalizing medical and even recreational use, news media are surging to meet the demands of its publics, even …
Social Media Marketing For The Medical Industry: Best Practices To Avoid Legal And Ethical Issues, Jessica Padilla
Social Media Marketing For The Medical Industry: Best Practices To Avoid Legal And Ethical Issues, Jessica Padilla
Journalism
This study analyzes the best social media practices for medical industry professionals and the proper and ideal uses for social media. It analyzes the public relations functions of social media—relationship building, reputation management, and crisis communication. With the constant rise of social media as a widely-used medium for marketing comes increased potential for damage to a medical business’ reputation, loss of medical licensing, or lawsuits if practitioners do not act within the lines of legal and ethical standards. Medical offices must have an online presence to remain relevant and build and keep relationships with new and current patients. This study …