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Interpersonal and Small Group Communication Commons™
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Full-Text Articles in Interpersonal and Small Group Communication
The Effect Of Newer Communication Technologies On Relationship Maintenance And Satisfaction In Long-Distance Dating Relationships, Allie Kirk
Pepperdine Journal of Communication Research
This paper explores the influence of computer-mediated communication (CMC) on long-distance dating relationships (LDDRs), and how new technologies such as Skype and Facebook have evolved as important platforms in relationship maintenance and relational satisfaction. Twenty participants participated in a closed-ended questionnaire that included a scale to measure relational satisfaction as developed by Hendrick (1988), as well as Stafford and Canary’s (1992) revised relational maintenance scale. Results of the study showed that Skype has become the preferred medium for communication in LDDRs over email, where previous research claimed email as a dominant platform of CMC.
A Study On Facebook Advertisement Strategies: Facebook Wall Posts Promote Higher Response Than Private Messages, Bria Park
Communication Studies
In this study, I focused on whether Facebook wall posts or private messages create a higher response rate from the receivers. First, I explain the background of internet communication and how certain strategies have created higher response in the past. Then, I present my method for discovering whether wall posts or private messages are more efficient in gaining response. Lastly, I reveal my results and discuss both what I could’ve done better to create more precise results and how this experiment is beneficial for modern day advertisement companies.
A Decisive Social Media: Domination Of Social Media In Deciding News Content-A Case Study Of American Media And Trayvon Martin Tragedy, Ratnesh Dwivedi Mr
A Decisive Social Media: Domination Of Social Media In Deciding News Content-A Case Study Of American Media And Trayvon Martin Tragedy, Ratnesh Dwivedi Mr
Ratnesh Dwivedi
More than a quarter of Americans (27%) now get news on mobile devices, and for the vast majority, this is increasing news consumption, the report finds. More than 80% of smartphone and tablet news consumers still get news on laptop or desktop computers. On mobile devices, news consumers also are more likely to go directly to a news site or use an app, rather than to rely on search — strengthening the bond with traditional news brands. Almost immediately after the February 26 shooting of Trayvon Martin, the conversation about the case began simmering on Twitter. But it was nearly …
The Penetration Of Social Media In Governance,Political Reforms And Building Public Perception, Ratnesh Dwivedi Mr
The Penetration Of Social Media In Governance,Political Reforms And Building Public Perception, Ratnesh Dwivedi Mr
Ratnesh Dwivedi
Social media are media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue. While we know that social media can play an important role in publicizing political activities such as protests, do we have evidence that such actions have led to substantive political change? Is it possible to develop a set of indicators to more effectively gauge the impact of new technologies and media on questions of political change? That social media can help coordinate large and discrete activities, such as protests and …