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International and Intercultural Communication Commons™
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Full-Text Articles in International and Intercultural Communication
Globalization, Values, And Consumer Trends: A French And Usa Comparison, Alexandre Hatlestad-Shey
Globalization, Values, And Consumer Trends: A French And Usa Comparison, Alexandre Hatlestad-Shey
Theses Digitization Project
This thesis examined how factors such as perceptions of globalization, individual and nationalistic values, and cultural products influenced consumer choice in French and American nationals.