International and Intercultural Communication Commons^™

The 2008 Us Presidential Campaign As Represented In The Online Edition Of The Korea Times, Sherri L. Ter Molen

Communication Faculty Research Publications

Because public opinion has been found to influence government policy (Page & Shapiro, 1983, p. 185) and because media are cultural products that “mirror society” and “contribute to the reconstruction of the culture” (Czarniawska, 2006, p. 250), I conducted a rhetorical analysis of the coverage of the 2008 US presidential campaign in the online edition of the English language newspaper, The Korea Times. Using Entman’s (2007) concept of framing bias in the media as a means to influence the distribution of power, I found that The Korea Times used the deictic expression ‘we’ to express and (re)construct nationalistic views of …