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Full-Text Articles in Health Communication
Social Norms And Expectancy Violation Theories: Assessing The Effectiveness Of Health Communication Campaigns, Michelle Campo, Kenzie Cameron, Dominique Brossard
Social Norms And Expectancy Violation Theories: Assessing The Effectiveness Of Health Communication Campaigns, Michelle Campo, Kenzie Cameron, Dominique Brossard
Michelle L. Campo
College students' processing of alcohol, smoking, and exercise social norms messages, and related effects on judgments, attitudes toward one's own behaviors, and attitudes toward undergraduates' behaviors were examined using social norms marketing and Expectancy Violation Theory (EVT) (N=393). Receiving statistical social norms messages led to an expectancy violation of the perceived social norm (i.e., a discrepancy between the expected and actual statistic conveyed with a message). Consistent with Boster et al. (2000 ), the effect of the message discrepancy on attitudes was mediated by judgments. In accordance with social norms, when participants were provided with a statistic, the majority moved …
Drinking, Alcohol Policy, And Attitudes Toward A Campus Riot, Michelle Campo, Stan Kaplowitz
Drinking, Alcohol Policy, And Attitudes Toward A Campus Riot, Michelle Campo, Stan Kaplowitz
Michelle L. Campo
Results from a survey of college students (N = 2,008) indicate that most disapproved of a major riot that had occurred on their campus but most also felt that the university was excessively restricting alcohol, and almost half of them enjoyed the riot. The major predictor of condoning the riot was objecting to restrictions against alcohol. However, objection to restrictions and enjoying the riot were primarily predicted by frequency of alcohol consumption. Males, Whites, and younger students were more likely to enjoy the riot than others.
Predicting And Explaining Public Opinion Regarding U.S. Slavery Reparations, Michelle Campo, Teresa Mastin, M. Frazer
Predicting And Explaining Public Opinion Regarding U.S. Slavery Reparations, Michelle Campo, Teresa Mastin, M. Frazer
Michelle L. Campo
Slavery reparations have long been a discussion topic within the African American community and press. The issue has begun to appear in mainstream press and was a topic at a Fall 2001 United Nation summit on race. Little is known about how Americans feel about slavery reparations, proposed forms of compensation, and how opinions compare to reparations already awarded to others such as Japanese Americans interned during World War II. The data for this study were obtained from a Fall 2001 poll conducted by a mid-sized southern university of state residents (N = 614). Data suggest that attitudes toward slavery …