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Articles 1 - 2 of 2
Full-Text Articles in Health Communication
Social Marketing And Diffusion-Based Strategies For Communicating With Unique Populations: Hiv Prevention In San Francisco, James Dearing, Everett Rogers, Gary Meyer, Michelle Campo
Social Marketing And Diffusion-Based Strategies For Communicating With Unique Populations: Hiv Prevention In San Francisco, James Dearing, Everett Rogers, Gary Meyer, Michelle Campo
Michelle L. Campo
We conducted a 2-year investigation of the extent to which strategies based on social marketing and diffusion of innovations concepts are used in preventive health communication with unique (highly ostracized) populations. Of the 49 organizations in San Francisco that operate HIV prevention programs (N=100),programs that most highly targeted unique populations were surveyed. Personal interviews were then conducted with 38 staff leaders who operated the most and least effective programs. Audiotapes and transcripts were content analyzed to identify the strategies used by program staff. Strategies based on social marketing concepts were more prevalent than strategies based on the diffusion of innovations. …
Rising Temperatures: Rising Tides, Prof. Elizabeth Burleson
Rising Temperatures: Rising Tides, Prof. Elizabeth Burleson
Prof. Elizabeth Burleson
Transboundary environmental problems do not distinguish between political boundaries. Global warming is expected to cause thermal expansion of water and melt glaciers. Both are predicted to lead to a rise in sea level. We must enlarge our paradigms to encompass a global reality and reliance upon global participation.