Open Access. Powered by Scholars. Published by Universities.®
- Institution
- Publication
Articles 1 - 2 of 2
Full-Text Articles in Graphic Communications
Color, Culture, And The Implications For Emotional, Cognitive, And Behavioral Reactions, Renee Lucas
Color, Culture, And The Implications For Emotional, Cognitive, And Behavioral Reactions, Renee Lucas
LSU Master's Theses
Color plays a significant role in life, influencing how we perceive things, how symbols change in meaning, how brands, logos, and pictograms are communicated, as well as how our emotions are perceived and how our moods are affected. For designers, advertisers, and visual communicators, color is crucial because it has a big impact on how people perceive, relate to, and value an image or advertisement. There are many factors that play a role when people develop their personal color interpretations – one being culture. The purpose of this study is to investigate the links between culture, color, and individuals’ cognitive, …
How To Attract Children And Adults To The Same Beverage Through Package Design, Jessica C. Chaidez
How To Attract Children And Adults To The Same Beverage Through Package Design, Jessica C. Chaidez
Graphic Communication
The purpose of this study was to determine if children and adults could be attracted to the same beverage through package design. This study surveyed particpants in the San Luis Obispo Area on prefernece of different juice labels. The survey asked the preference of different juice labels based on typeface, size and layout of the logo, contrast, type of substrate, and color. The survey participants were in different age groups ranging from 4 years old to those over 40 years old.
Results from one hundred sixty-one responses indicated although not all age groups were attracted to the same elements of …