Graphic Communications Commons^™

Tied Together, Eiko Nishida

Theses and Dissertations

The paper is about a site-specific installation that questions a viewer’s norms and perspectives, through the use of multilingual newspapers as a sculptural material.

Salty: A Diffractive Inquiry Of Visceral Knowing And Embodied Aesthetics, Mei Ling Chua

Dissertations, Theses, and Capstone Projects

This dissertation takes a diffractive, onto-epistemological approach to everyday practices with salt in order to articulate an expanded understanding of meaning making and knowledge production. This research reckons with and challenges dominant modes of knowing that engage a Cartesian perspective to situate knowing as the exclusive domain of the mind in both form and topic of inquiry. This research acts simultaneously as both a direct practice of and metacognition about knowledge production by examining 1. the embodied (including sensory and emotional aspects) and 2. the relational (including interpersonal and socio-cultural) dimensions of experience as visceral knowing. This articulation of …

Colloquium, Or The Argument For A New School Of Architecture..., Austin Turner

Bachelor of Architecture Theses - 5th Year

Colloquium, or an argument for the new school of Architecture... is an interrogation on the power of Architectural discourse and its impact on the built environment.

The research begins by analyzing the works and theories of four distinct architects: Peter Eisenman, Rem Koolhaas, Zaha Hadid, and Bjarke Ingels. During my investigation, I ask myself, “What happened in their school environment that made them great,” or in other words, “What can a student, like me, do to be like these people?”

To answer this question, I found the best way to analyze this would be to look back on their own …

The Invisible Professional: Visual Culture Of Successful Black Women, Sophonie Gaspard

All HCAS Student Capstones, Theses, and Dissertations

Black women in the United States have been arguably the most underrepresented, stereotyped, and hypersexualized groups in society; their contributions in the workplace often reduced in significance. Similarly, the perceived values of the white majority have historically dictated the images of minorities in the media. In their research on visual culture, Keifer-Boyd, Amburgy & Knight (2007) suggest that those with social, political, and economic power define how groups without power are represented and stereotyped, illuminating the privileges of having visible positive portrayals. As contemporary American society shifts towards greater inclusion and participation from black women, the media is encouraged to …

Instagram And Eating Disorders: An Empirical Study Of The Effects Of Instagram On Disordered Eating Habits Among Young Girls, Katherine Wayles

Graduate Theses and Dissertations

Scholars have studied the relationship between body dissatisfaction and social media use, particularly focusing on young women as vulnerable consumers. Many studies concentrate on the amount of media consumed, rather than the specific activities and behaviors associated with feelings of low self-esteem or poor body image. It is important to determine exactly what behaviors and social media engagements contribute to disordered relationships with food, assessing a user’s pre-existing weight/body concerns in relation to the amount and type of media they consume. Instagram in particular is included in this study, as it is an image-based social networking site where users can …

Framing Death And Suffering: An Examination Of Photographs Of Dead And Dying During The U. S. Civil War, World War Ii, And The Vietnam War, Richard Anthony Lewis

Dissertations

The dissertation analyzes photographic images of dead bodies that appeared in news settings related to warfare in the United States in three distinct eras – the 1860s, the 1940s, and the 1960s. The primary subject of the analysis are photographs of corpses created in the context of the American Civil War (1861-1865), World War II including the immediate aftermath of the Holocaust (1939-1946), and conflict and war in Vietnam (1950-1975). While the sample represents a partial catalogue of images of the dead in the context of warfare since photography emerged in the 1840s as a medium for disseminating news, the …

Glocalization In China: An Analysis Of Coca-Cola’S Brand Co-Creation Process With Consumers In China, Yinuo Shi

Electronic Thesis and Dissertation Repository

In contemporary marketing, corporations often work to induce consumers to participate in co-creating their brand value. Consumers, therefore, can be considered marketers, who are then used by marketing managers to create competitive advantage and market opportunities. Through processes of co-creation, companies also obtain valuable information about consumer preferences and values, which, in turn, can lower production costs. This thesis uses Coca-Cola as a case study to explore the ways international companies work to incorporate elements of Chinese culture and employ Chinese social media platforms in their promotional messages and activities in order to encourage Chinese consumers to co-create their brand …

In Media Res, Christopher Andrew Sisk

Theses and Dissertations

We are inundated by a constant feed of media that responds and adapts in real time to the impulses of our psyches and the dimensions of our devices. Beneath the surface, this stream of information is directed by hidden, automated controls and steered by political agendas. The transmission of information has evolved into a spiral of entropy, and the boundaries between author, content, platform, and receiver have blurred. This reductive space of responsive media is a catalyst for immense political and cultural change, causing us to question our notions of authority, truth, and reality.

Translating Transformative Human Rights Education Through Visual Languages & Informal Spaces, Jazzmin Chizu Gota

Master's Projects and Capstones

This project examines methods, theories, and practices of translating human rights education through multiple vernaculars. Developed as a workshop in sociocultural syntax deconstruction and an educational human rights education website focused on the domestic population of the US, the project focuses on localizing human rights concepts to the public vernacular of the country. Human rights education (HRE) and media and information literacy (MIL) are expanded and redefined as social literacy, or the ability to navigate and decode the present, complex realities that both HRE and MIL were developed to address. Reframing media and visual arts as an archive of past …

Unnecessary Evil: An Examination Of Abu Ghraib Torture Photographs As Postcolonial Resistance Rhetoric, Patrick Gerhardt Richey

Dissertations

The purpose of this dissertation is to examine the rhetorical nature of visual artifacts in a postcolonial context. In order to examine the nature of visual artifacts as a form of resistance against static ideologies and prevailing power structures, the author uses both media and cultural artifacts created in response to photographs taken of abused prisoners at Iraq’s Abu Ghraib Correctional Facility. The dissertation adds to scholarly knowledge of communication by addressing the intersections of iconographic visual communication and postcolonial resistance rhetoric. The dissertation provides a scholarly review of the Abu Ghraib prison scandal, as well as of literature explicating …

Color And Brand Design For Multicultural Packaging, Kyle Valdillez

Graphic Communication

The purpose of this study is to determine how companies can use the color and brand design of packaging to effectively communicate their products across multiple cultures. Companies are entering new markets overseas where culture is affecting how a product is being perceived. Whether it is positive, negative, or neutral, they must accommodate these influences to potentially increase profits. This study will specifically explore the Spanish and Japanese cultures in comparison to the American culture, concerning the meanings of various colors and their use in brand design. The research methods used were historical research and content analysis. Through thorough examination …