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Glocalization In China: An Analysis Of Coca-Cola’S Brand Co-Creation Process With Consumers In China, Yinuo Shi
Glocalization In China: An Analysis Of Coca-Cola’S Brand Co-Creation Process With Consumers In China, Yinuo Shi
Electronic Thesis and Dissertation Repository
In contemporary marketing, corporations often work to induce consumers to participate in co-creating their brand value. Consumers, therefore, can be considered marketers, who are then used by marketing managers to create competitive advantage and market opportunities. Through processes of co-creation, companies also obtain valuable information about consumer preferences and values, which, in turn, can lower production costs. This thesis uses Coca-Cola as a case study to explore the ways international companies work to incorporate elements of Chinese culture and employ Chinese social media platforms in their promotional messages and activities in order to encourage Chinese consumers to co-create their brand …
Socio-Political Criticism In Contemporary Indonesian Art, Isabel Betsill
Socio-Political Criticism In Contemporary Indonesian Art, Isabel Betsill
Independent Study Project (ISP) Collection
The objective of this paper is to understand the connections between contemporary art and politics in Indonesia both in terms of how politics has shaped art practices, and in terms of how art influences politics. Questions I was interested in exploring include how contemporary art practices have changed considering the political changes over the past 30 years; if and how contemporary art is being used to facilitate political dialogues in the country; if and how contemporary art is being used to criticize and invoke change regarding social issues; and what the role of art spaces, collectives and foundations is in …
Communication & Popular Culture, Marita Gronnvoll
Communication & Popular Culture, Marita Gronnvoll
Syllabi
This course examines popular culture and the emergence of mass culture in the United States. Itstarts from the premise that popular culture, far from being a frivolous or debased alternative to“high culture”, is in fact an important site of popular expression, social instruction, and culturalconflict, and thus deserves critical attention. We examine theoretical texts that help us to “read”popular culture, even as we study specific forms and artifacts of popular culture: from televisionshows to Hollywood movies, graphic novels to advertisements, and popular music to fiction.Throughout the course, we ground what we call “culture” in political, economic, and socialcontexts. We pay …
Persuasion, Marita Gronnvoll
Persuasion, Marita Gronnvoll
Syllabi
This class will study symbolic communication intended to influence beliefs, attitudes, values, andbehaviors. The course will focus on the critical assessment of persuasive messages, with additionalattention to the theories and research behind persuasive message construction.