Graphic Communications Commons^™

The Crusading Days Of Jackie Stewart: Evaluating The Development Of Safety In Motor Racing During The 1960s., Alex Twitchen

Journal of Motorsport Culture & History

This article critically evaluates the contribution of Jackie Stewart in making motor racing a safer sport for competitors. It challenges the validity of the popular assumption that Jackie Stewart by himself developed a ‘culture of safety’ that transformed the sport. Instead, the role of other individuals are identified alongside the importance of three social processes. These processes are identified as the changing balance of power between different masculine identities, the development of commercial sponsorship and a growth in the coverage of the sport on television.

The development of motor racing from the 1960s onwards as a safer sport in which …

Book Review: I Was A Nascar Redneck: Recollections Of The Transformation Of A Yankee Farm Boy To A Southern Redneck In The Golden Era Of Nascar And Beyond., Quinn Beekwilder, Daniel Dean

Journal of Motorsport Culture & History

No abstract provided.

Flower Power: Testing Social Media Advertising Strategies For Floral Products, Rachel Corry, William R. Taylor, Jessica Holt, Hailey Bittles, Benjamin L. Campbell, Julie Campbell

Journal of Applied Communications

Social media and the internet have impacted how companies and organizations advertise to consumers. Digital advertising has created the opportunity to engage with consumers, target specific groups, and capture metrics of use to help build effective advertising strategies. The floral industry is a large sector within the agricultural arena, which is primed to engage with young consumers. This research examined the effectiveness of utilizing static and animated social media advertisements to increase consumers’ intention to purchase floral products. Using an online survey and an experimental design, this study examined 8,488 respondents’ intention to purchase floral products after viewing static and …

Strategi Branding Pada Komunikasi Korporat Pt Wargi Santosa, Naldo Noviyan Tantuah, Muhamad Heychael, Adam Esfahan Burhanuddin

Jurnal Sosial Humaniora Terapan

Komunikasi Korporat merupakan salah satu instrumen penting suatu perusahaan dalam upaya untuk berdiri di depan masyarakat dan pasar. Karena peran komunikasi korporat yang penting dalam menjaga erat reputasi dan identitas atau branding suatu perusahaan, sangat disayangkan apabila peran tersebut tidak dikembangkan untuk menjadi aset dalam operasi pemasaran suatu perusahaan. Akan tetapi sebelum suatu perusahaan menjalankan praktik pemasaran, pembentukan branding merupakan salah satu kegiatan yang penting bagi suatu perusahaan untuk menunjukan identitas mereka di depan masyarakat. Pembentukan branding merupakan salah satu tanggung jawab komunikasi korporat untuk menjadi aset pemasaran dan sales.

Penelitian ini bertujuan untuk mengetahui fungsi komunikasi korporat dalam membentuk …

Winter 2022

Conversations

Dean's Letter; Remembering Jill O'Brien (1947-2021); Mastering the Art of Professional Communication: A new online master's program helps communications professionals advance their careers; Inclusive Journalism for a Diverse Society: Faculty member Judith McCray aims to deepen the bench of diverse journalists; An Alumna with an Ear for News: Rachel Hinton; Interorganizational Networks for Social Impact: A conversation with Assistant Professor Kate Cooper

Spring 2020

Conversations

Dean's Letter: With Pride and Gratitude; Free Speech and the American Way; Engagement Takes Center Stage: The new Center for Communication Engagement wants to get students, faculty and the community talking; On a Mission to Diversify Advertising: Summer BRAND camp introduces diverse students to the advertising industry; Where the Action Is: Alumna Ximena Larkin finds excitement and fulfillment in the heart of Chicago; An In-Depth View of Black Student Protests; An Eye-Opening Experience: Journalism student Nikki Roberts turns her passion for writing into a career; Around the College; Accolades

Misleading Or Informing? Examining The Effects Of Labeling Design On Consumers’ Perception Of Gluten-Free Products And Wheat Safety, Kimberly Cantrell, Nan Li, Courtney Meyers, Cindy Akers

Journal of Applied Communications

As food products marketed as “gluten-free” become increasingly popular, many consumers start to exclude sources of gluten (e.g., wheat, barley, and rye) from their diets for both medical and non-medical purposes. The grain industry is facing a growing challenge to (re)boost consumers’ confidence in the healthiness and safety of its commodities. Using 561 participants recruited from the Amazon Mechanical Turk workers’ panel, this study implemented a 2 (pretzels vs. potato chips) * 2 (positive- vs. negative- frame) * 2 (wheat image vs. no wheat image) experiment to examine the effects of gluten-free labels on consumers’ perceived healthiness and safety of …