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Communication Technology and New Media

Butler University

Gender

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Full-Text Articles in Gender, Race, Sexuality, and Ethnicity in Communication

The Reification Of Hegemonic Masculinity Via Heteronormativity, Sexual Objectification, And Masculine Performances In Tau Kappa Epsilon Recruitment Videos, Viki Tomanov Apr 2018

The Reification Of Hegemonic Masculinity Via Heteronormativity, Sexual Objectification, And Masculine Performances In Tau Kappa Epsilon Recruitment Videos, Viki Tomanov

Butler Journal of Undergraduate Research

Fraternity members constitute a large percentage of men who hold highly influential jobs in politics, large corporations, and the like. Since fraternities are limited to men-only, it is important to examine how masculinity is both rhetorically constructed and subsequently performed. Tau Kappa Epsilon (TKE), the fraternity with the largest amount of chapters nationwide, is the focus of my analysis. Its popularity among college campuses signifies that its recruitment is successful and that, regardless of initiation into the fraternity, many men (and women) view TKE as an example of masculinity. In my analysis, I examine TKE recruitment videos from various universities …


Gender Mainstreaming In Journalism Education, Margaretha Geertsema-Sligh Jan 2014

Gender Mainstreaming In Journalism Education, Margaretha Geertsema-Sligh

Scholarship and Professional Work - Communication

In a time of swift technological changes in the news media, much of journalism education is focused on preparing students for careers in a new media landscape instead of focusing on gender or other diversity issues. For example, Pavlik (2013, p.213) argued in a recent article that a curriculum that ‘emphasized innovation and digital media entrepreneurship is one of the keys to a robust professional future for the field and students seeking a media career’. Even so, Pavlik (2013, p.217) recognised that most programmes in media education are holding on to an outdated professional model of journalism and mass communication, …