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Critical and Cultural Studies Commons

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Full-Text Articles in Critical and Cultural Studies

“Barbie Is As Much About Fashion As She Is About Culture And Empowerment”: Feminism In Barbie The Movie And Its Postfeminist Marketing, Brooke Ashley Shepherd May 2024

“Barbie Is As Much About Fashion As She Is About Culture And Empowerment”: Feminism In Barbie The Movie And Its Postfeminist Marketing, Brooke Ashley Shepherd

Electronic Theses, Projects, and Dissertations

The Barbie movie has been celebrated by fans for its feminist narrative. Although the film garnered appreciation from fans across the world, my thesis illustrates that it ultimately serves as a vehicle to promote a product, leading to question its feminist narrative. This mixed method study, which combines feminist textual analysis and feminist political economy analysis, investigates feminism and postfeminism within the Barbie movie and the marketing for the movie. The feminist textual analysis identified both feminist and postfeminist ideologies that are present within the film. The feminist political economy analysis identified the marketing for the Barbie movie as postfeminist. …


“All Girls Are Barbies”: A Feminist Critique Of Nicki Minaj’S Barbie Persona, Camellia Sarmadi Jan 2012

“All Girls Are Barbies”: A Feminist Critique Of Nicki Minaj’S Barbie Persona, Camellia Sarmadi

Communication Studies

No abstract provided.