Critical and Cultural Studies Commons^™

Theoretical Motivations For Posting In #Metoo, Shannon Pappas

Electronic Theses and Dissertations

In 2017, actress Alyssa Milano shared a tweet encouraging survivors of gendered violence to write “me too.” A media storm ensued as survivors answered her call in the millions. Anyone can look back at what survivors posted during the height of #MeToo, but we still don’t know why they felt the need to post in the first place. To answer this question, the social identity model of deindividuation effects and spiral of silence were utilized. The social identification, perceived anonymity affordances, and willingness to self-censor scales were used for this research, along with a perceived deindividuation scale that was created …