Critical and Cultural Studies Commons^™

Krnu: Expansion And Realignment, Kaci Richter

College of Journalism and Mass Communications: Professional Projects

Terrestrial radio stations have undergone fundamental changes over the last three decades. The entertainment market has expanded to include more ways for content creators to reach audiences and more platforms for advertisers to promote and sell their goods and services. As listener habits have changed, radio stations have been forced to keep pace, adding owned media platforms like websites, apps and social media accounts to meet listeners where they are. This struggle is not limited to commercial radio properties. Listener habits are forever changed, and noncommercial stations are often under-resourced. 90.3 KRNU is one of those under-resourced noncommercial educational stations …