Critical and Cultural Studies Commons^™

Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

Advertising is paid communication through a medium in which the sponsor is identified and the message is controlled. Every major medium is used to deliver these messages, including: television, radio, movies, magazines, newspapers, the Internet and today’s growing mobile advertising. Advertisements can also be seen on the seats of grocery carts, on the walls of an airport walkway, on the sides of buses, heard in telephone hold messages and instore PA systems but get paid for reading SMS on our mobile phones .It is the new way of marketing strategy for reaching subscribers. Mobile advertising is the business of encouraging …

Changing Mutual Perception Of Television News Viewers And Program Makers In India- A Case Study Of Cnn-Ibn And Its Unique Initiative Of Citizen Journalism, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

The Indian television system is one of the most extensive systems in the world. Terrestrial broadcasting, which has been the sole preserve of the government, provides television coverage to over 90% of India's 900 million people. By the end of 1996 nearly 50 million households had television sets. International satellite broadcasting, introduced in 1991, has swept across the country because of the rapid proliferation of small scale cable systems. By the end of 1996, Indians could view dozens of foreign and local channels and the competition for audiences and advertising revenues was one of the hottest in the world. In …

Community Radio:History,Growth,Challenges And Current Status Of It With Special Reference To India, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

Community radio is a type of radio service that caters to the interests of a certain area, broadcasting content that is popular to a local audience but which may often be overlooked by commercial or mass-media broadcasters. Modern-day community radio stations often serve their listeners by offering a variety of content that is not necessarily provided by the larger commercial radio stations. Community radio outlets may carry news and information programming geared toward the local area, particularly immigrant or minority groups that are poorly served by other major media outlets. Philosophically two distinct approaches to community radio can be discerned, …

History Of Communication And Its Application In Multicultaral,Multilingual Social System In India Across Ages, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

The history of communication dates back to the earliest signs of cavemen.Communication can range from very subtle processes of exchange, to full conversations and mass communication. Human communication was revolutionized with speech perhaps 200,000 years ago, Symbols were developed about 30,000 years ago and writing about 7,000. On a much shorter scale, there have been major developments in the field of telecommunication in the past few centuries.

Our March Toward Intolerance, Michael I. Niman Ph.D.

Michael I Niman Ph.D.

No abstract provided.

We're Marching Toward Intolerance, Michael I. Niman Ph.D.

Michael I Niman Ph.D.

No abstract provided.

Mother Earth "Speaks": Change Yourself, Change The World, Use The Archetypal Energy "Harmony" As A Guide, Carroy U. Ferguson

Carroy U "Cuf" Ferguson, Ph.D.

In relation to the Cosmos, we all, as human beings, live on this tiny planet we call Earth, a planet that supports and sustains life, as we know it. There are many different kinds of people, plants, and animals functioning in harmony with soil, air, and water--all linked to one another in a complex web of life to form one Earth community. Unfortunately, we often take this miracle and ecosystem of life for granted. When, however, we take the ecosystem of life too much for granted, Mother Earth "speaks," reflecting imbalances and dis-harmonies. When Mother Earth "speaks," her message is …

Bp's Dumb Investors Demand Their Dividends, Michael I. Niman Ph.D.

Michael I Niman Ph.D.

No abstract provided.

It's Enouch To Make You Die Laughing, Michael I. Niman Ph.D.

Michael I Niman Ph.D.

No abstract provided.

The Politics Of Snow, Michael I. Niman Ph.D.

Michael I Niman Ph.D.

‘Snowpocalypse’ isn’t an act of god; it’s a combination of anti-tax southerners and a changing climate, says Michael I. Niman

Manifest Greatness The Final Original Version By Emmanuel Mario B Santos Aka Marc Guerrero, Emmanuel Mario B. Santos Aka Marc Guerrero

Emmanuel Mario B Santos aka Marc Guerrero

MANIFEST GREATNESS vf24jan2010 WE COME TOGETHER THERE OUGHT TO BE NO POOR WE TAKE CHARGE.

Bodytalk | Obama’S Body And The Liberal Body Politic, Leola Johnson

Leola Aletha Johnson

No abstract provided.

A Taste For Greeting Cards: Distinction Within A Denigrated Cultural Form, Emily West

Emily E. West

Greeting cards are a denigrated product category in the United States, and yet consumers use them at high rates across taste formations. Consumers with relatively high cultural capital place a premium on originality in their self-expression, hence greeting cards present a consumption problem because they are a mode of expressing the self through mass-produced means. Based on interviews with 51 people, I show that consumers with higher cultural capital are more likely to prioritize card design over sentiment; select smaller, simpler designs and sentiments; prefer cards that are handmade, look handmade, or remind them of fine art; and are more …

Expressing The Self Through Greeting Card Sentiment: Working Theories Of Authentic Communication In A Commercial Form, Emily West

Emily E. West

As mass produced vehicles of sentiment, greeting cards draw attention to the use of socially constructed codes for communicating, even feeling, emotion. This paper describes the results of interviews with fifty-one greeting card consumers, focusing on what makes greeting cards ‘personal’ for them, despite their mass-produced nature. Consumers negotiate their relationships with pre-printed sentiments differently depending on whether their allegiance is stronger to an expressive individualist understanding of authenticity or a ritual perspective, and these allegiances tend to reflect cultural capital. Specifically, suspicion of pre-printed sentiments is common among people with higher cultural capital, while this is the feature of …

Reality Nations: An International Comparison Of The Historical Reality Genre, Emily West

Emily E. West

When 1900 House (Hoppe, 2000) premiered in the UK in 2000, a hybrid television form was born that would spawn spin-offs and imitators over the next several years in several other countries. These series place people in historical settings, asking them to leave their 21st century lives behind, and live within the material and social constraints of the past for a period of three or four months. For this chapter I examine a sample of seven historical reality mini-series that aired between 2000 and 2005 in English-speaking countries, ranging from four to eight episodes each. As existing scholarship on the …

Photojournalism: Historical Dimensions To Contemporary Debates, Bonnie Brennen

Bonnie Brennen

No abstract provided.

At The Intersection Of Jesuit And Feminist Moral Philosophies: Teaching For Social Justice In The Engaged Classroom, Ana Garner

Ana Garner

No abstract provided.

The Patriotic Good Mother Of World War Ii: A Study Of A Cultural Ideal, Ana Garner, Karen Slattery

Ana Garner

No abstract provided.

American Journalism History Reader, Bonnie Brennen, Hanno Hardt

Bonnie Brennen

The American Journalism History Reader presents important primary texts—news articles and essays about journalism from all stages of the history of the American press—alongside key works of journalism history and criticism. The volume aims to place journalism history in its theoretical context, to familiarize the reader with essential works of, and about, journalism, and to chart the development of the field.

The reader moves chronologically through American journalism history from the eighteenth-century to the present, combining classic sources and contemporary insights. Each century's section begins with a critical introduction, which establishes the social and political environment in which the media …

You Can’T Be Nonviolent Without Violence: The Rainbow Family’S Nonkilling Nomadic Utopia And Its Survival Of Persistent State Violence, Michael I. Niman Ph.D.

Michael I Niman Ph.D.

Since 1972, the Rainbow Family of Living Light, a nonhierarchical nomadic community, has been holding large temporary gatherings in remote forests around the world to pray for world peace and to create a model of a functioning utopian society. Wherever and whenever they gather, the temporary Rainbow city remains essentially unchanged, modeling what anarchist theorist Hakim Bey calls the Temporary Autonomous Zone (TAZ). Revolutions, Bey writes, seek permanent change and, in doing so, lead to violence and martyrdom. Revolutionaries aim to hold territory. The TAZ, by contrast, does not directly engage the state, but instead “liberates an area (of land, …

The Political Tsunami: Not All Death And Destruction Is Natural, Michael I. Niman Ph.D.

Michael I Niman Ph.D.

Unlike many disasters that befall the Third and Fourth Worlds, the 2004 Tsunami was both large and unique enough to dominate the western press. The stories in the mainstream media, however, were rather simplistic, sticking to a feel good script of nations uniting to offer aid to the tidal wave’s unfortunate victims. Meanwhile, without much media attention, the Indonesian government used the cover of the Tsunami and the ensuing relief efforts, to intensify its war against rebels in its break-away Ache province – which suffered from the brunt of the Tsunami. Also ignored by the western mass media, was the …