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Full-Text Articles in Critical and Cultural Studies
Stakeholders And Stakeseekers’ Perceptions Of Cultural Violations And International Crisis Communication, Najwa Nishaa Albaqami
Stakeholders And Stakeseekers’ Perceptions Of Cultural Violations And International Crisis Communication, Najwa Nishaa Albaqami
Masters Theses
Applying the expectancy violation theory (EVT) to the crisis communication context, this research explores to what extent stakeholders and stakeseekers’ perceive violations in an international crisis context. Specifically, this study investigated to what extent organizations stakeholders and stakeseekers’ perceive cultural and expectancy violations in an international crisis. Through a case study that analyzed tweets, web blogs, and The New York Times articles, this study identified that the cultural violation theme has two components, including (1) perceived responsibility and harshness of the violation and (2) damage done by the company’s transgression. Whereas expectancy violation theme included (1) frequent use of verbal …
The Effect Of Advertising On Male Body Image Disturbance: A Content Analysis Of Male Models In Esquire Magazine Ads From 1955-2005, Zienab Ahmed Mohamed Shoieb
The Effect Of Advertising On Male Body Image Disturbance: A Content Analysis Of Male Models In Esquire Magazine Ads From 1955-2005, Zienab Ahmed Mohamed Shoieb
Masters Theses
This study examines the transformation of the male body ideal in magazine ads over time. A content analysis of 218 male models in Esquire ads from 1955 to 2005 were coded for level of male models’ fat, muscularity, and nudity levels; whether the ad was photographed or illustrated; and product category. Findings reveal (1) a significant decrease in male models’ fat levels over time, (2) a significant increase in male models’ muscularity levels over time, and (3) a significant increase in nudity over time. Male models in photographed advertisements were found to have higher levels of muscularity and nudity than …