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Global Production, Circulation, And Consumption Of Gangnam Style, Sookeung Jung, Hongmei Li
Global Production, Circulation, And Consumption Of Gangnam Style, Sookeung Jung, Hongmei Li
Hongmei Li
This essay examines the cultural production, circulation, and consumption of the Korean music video Gangnam Style in the broader context of globalization. We conduct a chronological analysis of its distribution, production, and reproduction on YouTube, focusing on the interactions between traditional and new players in reinforcing and creating new meanings. We argue that the phenomenal success of Gangnam Style is due to the dynamic interplay of traditional and new media outlets, the active participation of global audiences, the video’s spreadable hooks, a laissez-faire copyright policy, and the musician PSY’s marketing strategies.
China- Tibet Conflict, Allen Gnanam
China- Tibet Conflict, Allen Gnanam
Allen Gnanam
China- Tibet tensions are continually growing, as Tibetans are protesting for total independence from China, despite condemnation from their spiritual leader, the Dalai Lama, who is only seeking a sense of autonomy for Tibet (Sinder, 2008). As Tibetan protests are becoming violent and aggressive, the Dalai Lama has also threatened to resign as Tibet’s government in exile (Sinder, 2008), however, his rhetoric is not being exposed to the Tibetan people, due to government censorship in China. Therefore the Dalai Lama, an exiled institutional entrepreneur, has to find new methods that will enable his influential message, to be received by the …