Open Access. Powered by Scholars. Published by Universities.®
Critical and Cultural Studies Commons™
Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in Critical and Cultural Studies
[The Development Of Public Relations In] Kenya, Dane M. Kiambi
[The Development Of Public Relations In] Kenya, Dane M. Kiambi
College of Journalism and Mass Communications: Faculty Publications
This chapter traces the practice of PR from pre-independence Kenya to the 21st century. It emerges that the practice of PR is closely tied to major national events and to social, cultural, political and economic forces. PR roles as understood by the pre-independence colonial government: keeping the public informed on government development projects, assessing public opinion and advising government, endearing government to Kenyans and building the awareness of Kenya abroad have continued to modern-day Kenya.
Public Relations In Kenya: An Exploration Of Models And Cultural Influences, Dane M. Kiambi, Marjorie Keeshan Nadler
Public Relations In Kenya: An Exploration Of Models And Cultural Influences, Dane M. Kiambi, Marjorie Keeshan Nadler
College of Journalism and Mass Communications: Faculty Publications
This pioneer study explores the public relations models that inform the practice of public relations in Kenya, and the cultural values that influence this practice. Results show the personal influence model as the most used by practitioners in Kenya, while individualism is the most experienced cultural value. The strong correlation between personal influence model and Hofstede’s cultural value of femininity points to the practitioners’ strong desire for good interpersonal relationships with colleagues, supervisors, clients and key publics.