Communication Technology and New Media Commons^™

“I Know It When I See It”: Style, Simulation And The ‘Short-Circuit Sign’, Marc A. Ouellette

English Faculty Publications

The contemporary production of “style” relies heavily on the implementation of the “short-circuit sign” and the relationship of both to the emptiness of fourth-order simulation and to the remediation of successive visual forms. In distinguishing the “short-circuit sign,” film scholar James Monaco highlights the important role of cultural codes in the naturalization and the reification of on-screen images so that signifier and signified become identical, or are perceived as such. It is the cultural codes, then, that distinguish this mode from the establishment of a sign’s iconicity, insofar as the “short-circuit sign” belongs, as it were, to the genre and …