Open Access. Powered by Scholars. Published by Universities.®
Communication Technology and New Media Commons™
Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 3 of 3
Full-Text Articles in Communication Technology and New Media
Navigating Transparent Pork Production: Analyzing Visual Attention Of The Maschhoffs Website, Nellie Hill, Maggie Elliot, Courtney Meyers
Navigating Transparent Pork Production: Analyzing Visual Attention Of The Maschhoffs Website, Nellie Hill, Maggie Elliot, Courtney Meyers
Journal of Applied Communications
When it comes to food, consumers are increasingly concerned with the welfare of the livestock used to produce it. To display transparency and build trust with patrons, businesses such as The Maschhoffs, a pork production company, have created online tools to answer questions about production processes. This study implemented eye tracking and survey methodologies to attain insight regarding the visual attention of website visitors. While results revealed no discernable pattern of navigation among respondents, the findings illustrated a sector of the pork industry consumers expressed interest in was the breed-to-wean section of the farm. Researchers encourage agricultural communicators to develop …
Perceptions Of Social Media Use Among U.S. Women Farmers, Kerry Daigle, Sarah Noel Heiss
Perceptions Of Social Media Use Among U.S. Women Farmers, Kerry Daigle, Sarah Noel Heiss
Journal of Applied Communications
Communication networks and knowledge sharing are important for the persistence of small farms that operate outside of industrial agriculture. In past years, internet platforms have been promoted as a tool for farm businesses to connect with customers and other farmers. Social media in particular has gained attention as a user friendly and accessible tool for small business viability. Drawing on Uses and Gratifications Theory, this study uses examines interviews with women farmers' in the United States to explore how they view the role of social media for their agricultural practice. Results demonstrate that women farmers report using social media to …
To Post Or Not To Post? Factors Influencing State Ffa Officers’ Social Media Behaviors, Tiffany Rogers-Randolph, Lisa K. Lundy, Ricky W. Telg, Joy N. Rumble, Brian Myers, Angela B. Lindsey
To Post Or Not To Post? Factors Influencing State Ffa Officers’ Social Media Behaviors, Tiffany Rogers-Randolph, Lisa K. Lundy, Ricky W. Telg, Joy N. Rumble, Brian Myers, Angela B. Lindsey
Journal of Applied Communications
The demand for agriculture, food, and natural resource (AFNR) messages to be conveyed via channels of social media provides a natural inclination to seek out digital natives, such as state FFA officers, to fill the present gap of agriculturalists in online environments. The purpose of this study was to examine the factors that influence state FFA officers’ behaviors of communicating about AFNR issues on social networking sites. The theoretical framework that guided this study of communication behaviors was the theory of planned behavior. A census of the accessible population of 276 state officers was attempted, and 97 usable responses were …