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Articles 1 - 12 of 12
Full-Text Articles in Communication Technology and New Media
Discovering Perceptions In Online Social Media: A Probabilistic Approach, Derek Doran, Swapna S. Gokhale, Aldo Dagnino
Discovering Perceptions In Online Social Media: A Probabilistic Approach, Derek Doran, Swapna S. Gokhale, Aldo Dagnino
Kno.e.sis Publications
People across the world habitually turn to online social media to share their experiences, thoughts, ideas, and opinions as they go about their daily lives. These posts collectively contain a wealth of insights into how masses perceive their surroundings. Therefore, extracting people’s perceptions from social media posts can provide valuable information about pertinent issues such as public transportation, emergency conditions, and even reactions to political actions or other activities. This paper proposes a novel approach to extract such perceptions from a corpus of social media posts originating from a given broad geographical region. The approach divides the broad region into …
Assisting Coordination During Crisis: A Domain Ontology Based Approach To Infer Resource Needs From Tweets, Shreyansh Bhatt, Hemant Purohit, Andrew J. Hampton, Valerie L. Shalin, Amit P. Sheth, John Flach
Assisting Coordination During Crisis: A Domain Ontology Based Approach To Infer Resource Needs From Tweets, Shreyansh Bhatt, Hemant Purohit, Andrew J. Hampton, Valerie L. Shalin, Amit P. Sheth, John Flach
Kno.e.sis Publications
Ubiquitous social media during crises provides citizen reports on the situation, needs and supplies. Previous research extracts resource needs directly from the text (e.g. "Power cut to Coney Island and Brighton beach" indicates a power need). This approach assumes that citizens derive and write about specific needs from their observations, properly specified for the emergency response system, an assumption that is not consistent with general conversational behavior. In our study, Twitter messages (tweets) from Hurricane Sandy in 2012 clearly indicate power blackouts, but not their probable implications (e.g. loss of power to hospital life support systems). We use a domain …
Get Visible Or Vanish : Using New Media To Raise Your Research Profile, Peta J. Hopkins, Wendy Abbott, Daniel Brennan, Katrina A. Bramstedt, Tracy Whitelaw, Jeffrey Brand, Michael J. Rees
Get Visible Or Vanish : Using New Media To Raise Your Research Profile, Peta J. Hopkins, Wendy Abbott, Daniel Brennan, Katrina A. Bramstedt, Tracy Whitelaw, Jeffrey Brand, Michael J. Rees
Katrina A. Bramstedt
This is a video recording of a panel session hosted by Bond University Library during Bond Research Week 2013 on the topic of using new media (social media) for raising research profiles. The panel session was organised by Peta Hopkins and Wendy Abbott of Bond University Library. The speakers in the session are: Daniel Brennan, Katrina Bramstedt, Tracy Whitelaw, Jeffrey Brand, Michael Rees and Peta Hopkins. All the speakers are from Bond University. The session took place on the 6 of September 2013, Bond University.
Blogging In The Fashion Industry: A Descriptive Study Of The Use Of The Two-Step Flow Communications Theory By Professional And Citizen Bloggers To Become Opinion Leaders, Mia Alexandra Mendola
Blogging In The Fashion Industry: A Descriptive Study Of The Use Of The Two-Step Flow Communications Theory By Professional And Citizen Bloggers To Become Opinion Leaders, Mia Alexandra Mendola
Journalism
This study analyzes the differences between professional and citizen bloggers in the fashion industry, and their use of the two-step flow communications theory and certain tactics to become opinion leaders in the industry. With the rise of blogging as a popular medium for consumption of fashion news, thousands of bloggers have begun blogs hoping to become part of the fashion industry. With this rise comes bloggers with different levels of expertise and experience. With this comes a blurring of lines between a professional blogger with credible knowledge of the fashion industry, and a citizen blogger with no formal training or …
Get Schooled: A Visual Social Semiotic Analysis Of Target's Branding Using Instagram, Chelsea Bevins
Get Schooled: A Visual Social Semiotic Analysis Of Target's Branding Using Instagram, Chelsea Bevins
Masters Theses
With new technology arising, brands must be able to adapt to them. This thesis will break down brand management, using David Aaker's framework, of the Target Corporation to see if they are using modern resource, Instagram effectively. This thesis will also look at how the theory of visual social semiotics, applied to communications, is used to decipher intended meaning. Brand management embodies a company and people are driven by what a brand portrays. People are driven by values, emotions and quality within a brand. People associate products with memories, celebrities, attributes and symbols. Brands are more than just a name. …
Digital Divide In Social Media Prosumption: Proclivity, Production Intensity, And Prosumer Typology Among College Students And General Population, Louisa Ha, Gi Woong Yun
Digital Divide In Social Media Prosumption: Proclivity, Production Intensity, And Prosumer Typology Among College Students And General Population, Louisa Ha, Gi Woong Yun
School of Media and Communication Faculty Publications
This paper examines the digital divide in social media prosumption. It compares college students’ and general population’s prosumption behavior in social media and proposes a set of measures of prosumption in online media settings with special emphasis on social media including prosumption proclivity, production intensity, and a prosumption index which can be used in future studies on social media and other usergenerated content sites. We classified prosumption behavior in a quadrant of four main types along the two dimensions of production and consumption. A polarized trend of prosumption was observed. Prosumption proclivity is a much stronger facilitator of social media …
Facing The Idea That Facebook Faces Us Towards Narcissism, Adam Forsberg
Facing The Idea That Facebook Faces Us Towards Narcissism, Adam Forsberg
Masters Theses
Since its creation in 2004, Facebook has experienced tremendous growth and success, allowing users to communicate and share their life with people all over the world. Facebook is used to share information with others and allows users to show their friends what is happening in their lives. Erving Goffman developed face management theory as a way to explain how and why people preserve and maintain their public self image. This study applies Goffmans theory of face management to develop an understanding of how Facebook is used and specifically whether Facebook use influences narcissistic tendencies in its users. The researcher surveyed …
Get Visible Or Vanish : Using New Media To Raise Your Research Profile, Peta J. Hopkins, Wendy Abbott, Daniel Brennan, Katrina A. Bramstedt, Tracy Whitelaw, Jeffrey Brand, Michael J. Rees
Get Visible Or Vanish : Using New Media To Raise Your Research Profile, Peta J. Hopkins, Wendy Abbott, Daniel Brennan, Katrina A. Bramstedt, Tracy Whitelaw, Jeffrey Brand, Michael J. Rees
Jeffrey Brand
This is a video recording of a panel session hosted by Bond University Library during Bond Research Week 2013 on the topic of using new media (social media) for raising research profiles. The panel session was organised by Peta Hopkins and Wendy Abbott of Bond University Library. The speakers in the session are: Daniel Brennan, Katrina Bramstedt, Tracy Whitelaw, Jeffrey Brand, Michael Rees and Peta Hopkins. All the speakers are from Bond University. The session took place on the 6 of September 2013, Bond University.
Use Of Peripheral Route Triggers To Test Buying Habits On Social Curating Sites, Kellie K. Brown
Use Of Peripheral Route Triggers To Test Buying Habits On Social Curating Sites, Kellie K. Brown
Communication Studies
Ecommerce has become an increasingly visual activity as images of product fill websites, social media, and social curation sites. The Elaboration Likelihood Model has often been used to examine and explain online purchasing behavior; however, this previous research barely touches on the use of peripheral cues. In analyzing the effect of peripheral cues on buying habits when searching social curation sites, statistical results from a survey conducted using women aged 18 to 34 in the San Luis Obispo area showed that these cues made no difference on the activity of a user. Regardless of their awareness to the visual cues, …
Change.Gov, La Loria Konata
Change.Gov, La Loria Konata
La Loria Konata
The Encyclopedia of Social Media and Politics explores how the rise of social media is altering politics both in the United States and in key moments, movements, and places around the world. The essay, Change.gov, gives an overview of the website, detailing how it was used to transition the presidency to President-Elect Barack Obama.
Cursing In English On Twitter, Wenbo Wang, Lu Chen, Krishnaprasad Thirunarayan, Amit P. Sheth
Cursing In English On Twitter, Wenbo Wang, Lu Chen, Krishnaprasad Thirunarayan, Amit P. Sheth
Kno.e.sis Publications
Cursing is not uncommon during conversations in the physical world: 0.5% to 0.7% of all the words we speak are curse words, given that 1% of all the words are first-person plural pronouns (e.g., we, us, our). On social media, people can instantly chat with friends without face-to-face interaction, usually in a more public fashion and broadly disseminated through highly connected social network. Will these distinctive features of social media lead to a change in people's cursing behavior? In this paper, we examine the characteristics of cursing activity on a popular social media platform - Twitter, involving the analysis of …
Platforms And Activism: Sharing 'My Make It Possible Story' Narratives, Debbie Rodan, Jane Mummery
Platforms And Activism: Sharing 'My Make It Possible Story' Narratives, Debbie Rodan, Jane Mummery
Research outputs 2014 to 2021
Although livestock welfare issues were once barely visible to mainstream consumers, animal welfare activists now combine traditional public media advocacy with various media platforms to spread their campaign message as widely as possible. For instance, Animals Australia’s ‘Make it Possible Campaign’ has used billboards, print media, television, radio, YouTube, Facebook, blogs, website stories, and Twitter to make livestock welfare issues visible to consumers. Such variety of platforms make it possible for animal activist groups such as Animals Australia to not only hail and mobilise consumers in a way that was not possible previously, but also to attract supporters, advertise their …