Open Access. Powered by Scholars. Published by Universities.®

Communication Technology and New Media Commons

Open Access. Powered by Scholars. Published by Universities.®

Articles 1 - 2 of 2

Full-Text Articles in Communication Technology and New Media

Effects Of Social Media On Human Emotion, Jackie Woods, Megan Potmesil Jun 2011

Effects Of Social Media On Human Emotion, Jackie Woods, Megan Potmesil

Communication Studies

No abstract provided.


“What’S Happening” @Twitter: A Uses And Gratifications Approach, Corey Leigh Ballard Jan 2011

“What’S Happening” @Twitter: A Uses And Gratifications Approach, Corey Leigh Ballard

University of Kentucky Master's Theses

The uses and gratifications approach places power in the hands of the audience and is a helpful perspective when trying to understand media usage, exposure, and effects. However, while the uses and gratifications approach has been applied regularly to traditional media, research explaining why people use new social media networks as well as the gratifications they obtain from them is scarce at best. This thesis provides a comprehensive overview of the uses and gratifications approach as well as the current literature about social media networks. An argument is built within the thesis to study Twitter as one social media network …