Communication Technology and New Media Commons^™

The Connection Between Gen Z And Online Fast Fashion Media; Aiming To Create A Sustainable Future In Fashion., Rachel Peters

School of Art Undergraduate Honors Theses

It is impossible to think about culture in the past two decades without referencing social media. My generation, commonly known as Gen Z (born between 1997-2010), has been on the forefront of social media development. One of the first generations to grow up with some form of unfiltered online social experience, Gen Z has been hard wired to consume media. While using social media alongside my peers, I have observed a problem that has resulted from this: mass consumption. A mass consumption of food, beauty products, home decor, and clothing in particular. On social media we see hundreds of videos …