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Communication Technology and New Media Commons

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Theses/Dissertations

Social Media

Andrews University

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Exposure To Video Media And Its Effects On Attitudes Towards Law Enforcement, Amante Gonzalez Mar 2016

Exposure To Video Media And Its Effects On Attitudes Towards Law Enforcement, Amante Gonzalez

Honors Theses

This study examined how exposure to video media (specifically media geared toward a social media platform) depicting either negative or positive police interactions with individuals will influence perception of law enforcement officials. Using a modified version of the Building a Relationship of Trust Community Perception Survey (BRTCPS) subjects (N=43) responses were analyzed using a two way ANOVA. Results indicated a strong main effect for exposure to both the negative and positive police interaction videos in regards to attitudes towards law enforcement. These findings support the thesis that the videos emotional valence is extremely successful in altering individual’s attitudes towards law …