Communication Technology and New Media Commons^™

Netflix’S Role In Reshaping The Global Audience’S Perception Of Arabs And Muslims, Menatalla Abbas

Theses and Dissertations

This research study investigates Netflix’s role in reshaping the global audience’s perceptions of Arabs and Muslims. The aim of this study is to understand how Netflix has positioned itself as a powerhouse in the streaming-service industry, and whether or not it has been able to use that power to promote authenticity, diversity, and inclusion. This study employed the triangulation method in order to develop a cohesive understanding of how, and to what extent, Netflix has reshaped the global audience’s perceptions of Arabs and Muslims. A content analysis of four Netflix Original Arabic productions were chosen, consisting of two series: Finding …

Beauty Is Not Black And White: A Content Analysis Of Black Women’S Body Image In Television Media, Alexis Hubbard

Graduate Theses and Dissertations

There are few bodies of literature that look at Black women’s body image in television media. When Black women were studied most research (Falconer & Neville, 2000; Jhally & Kilbourne, 2010; Smith, 2014; Shearon-Richardson, 2011;) compared them to White ideals. However, this study did a content analysis of Black women in predominantly Black or ethnically diverse television shows using qualitative studies that suggest a Black ideal. The researcher examined lead character(s) body shapes, comments about their body, hair texture and comments about their hair. This research looked at protective factors (aspects Black life that allow for more body satisfaction) like …

A Content Analysis Of Jihadist Magazines: Theoretical Perspectives, Catalina M. Udani

Honors Undergraduate Theses

During its violent spread across the Middle East, the Islamic State of Iraq and Sham (ISIS) amassed both a local and international following in large part due to its usage of emergent media distribution. Beginning in 2014, ISIS’s Ministry of Media published an English-language magazine, Dabiq, disseminating its issues through online platforms. Dabiq and its successor Rumiyah both serve as propagandistic recruitment material for ISIS’s international community as well as broadcasting the message of the jihadist movement to ISIS’s enemies. This study analyzed ISIS’s publications using a qualitative content analysis in order to identify jihadist recruitment strategies through the perspectives …

Trolling Twitter, Eric Vorst

Dissertations

Political polarization is a defining feature of the contemporary American political landscape. While there is little doubt that elite polarization levels have risen dramatically in recent decades, there is some debate over the existence of a corresponding rise in mass polarization. Recent scholarship on mass polarization has cited evidence related to citizens’ positions on public policy issues, party sorting, and geographic polarization; however, questions remain as to the nature and extent of mass polarization in online spaces. Specifically, more needs to be known regarding how expressions of elite polarization influence the formation of polarized communities within social media.

This dissertation …

Personal Electronic Device Use In Face-To-Face Organizational Meetings: How It Is Perceived And The Factors Influencing Perceptions, Kimber Goodwin

All Graduate Theses, Dissertations, and Other Capstone Projects

The use of personal electronic devices by professionals can both increase efficiency and create distractions. Because of this dichotomy, perceptions of the use of personal electronic devices in meetings may be divided. The purpose of this study is to determine how personal electronic device use in face-to-face organizational meetings is perceived, how perceptions are changing over time, which factor has the greatest influence on perceptions, and how this influential factor shapes and guides perceptions. In order to make these determinations, a two-phase study is conducted. In phase one, a content analysis of comments left in response to articles and blogs …

The Frame Of Social Media In Academic And Industry, Weiwen Zhou

Electronic Theses and Dissertations

With the development of technology, the communication between people has changed rapidly. Social media is a type of digital network designed to share content with other internet users based on their preferences and associations. The purpose of this research was to understand how industry press and the professional market place frame social media today. Moreover, this research showed the explored current social media pedagogy in business and communication programs to see if it matches the need of industry expectations. This study was a content analysis of the text-based study that uses a qualitative software-Leximancer to analyze data. The result suggested …

Projecting A Preferred Identity: How Five Government Contractors Frame Their Corporate Brands Online, Nicole A. Merrifield

Masters Theses

This study expands framing research as a competitive intelligence tool for discerning the message strategies of a company’s competition. A content analysis of five Oak Ridge Associated Universities’ competitor websites was conducted to determine key subject areas and how each competitor positioned their business to a variety of publics. Using Entman (1991, 1993) and Hallahan’s (1999) framing research as the theoretical framework, the study reviews extant literature on corporate use of websites to frame reputations and cultivate relationships. Key findings reveal that ORAU’s competitors are more likely to promote new business, new hires/promotions, awards/honors, and project completions when issuing press …

The Emergence Of A Content Acceptance Model (Cam): New Thoughts Regarding The Trial, Adoption, And Usage Of New Media, Ryan G. Walinski

Theses and Dissertations

New Media is defined not by the technology that it is based on but rather on individual level attributes that contribute to the development of new artifacts, practices and social arrangements. However, existing technology adoption models tend to stress technology and organizational level attributes over such individual level characteristics. This suggests that new models are required in order to fully capture how the New Media adoption process works. We are moving away from organizational and technology adoption focus and towards an individual and content adoption focus. A review of existing technology acceptance models reveals that the content provided by these …

The Content And Role Of Web Sites In Public Relations Of Religious Congregations, Jerlen Young Nelson

Dissertations

This study presents an analysis of the content of Web sites belonging to local religious congregations. The study included a quantitative content analysis of the Web sites of 120 local congregations, which represented 12 different religious organizations. These religious organizations were all members of the Religious Communicators Council organization. Results of the study emphasized the basic content and functions of the Web sites. Overall, this study found that 43.3% of the Web sites were used for informational purposes only. For example, a few of the most prevalent variables on the Web sites were the general contact information, staff information, e-mail …