Communication Technology and New Media Commons^™

An Evaluation Of Media Messaging By African Fashion Designers And Marketing Message Strategies, Esther Oyindamola Oyanibi

Electronic Theses and Dissertations

In recent times, African brands have been featured heavily in global landscape fashion events, with brands from Nigeria, South Africa, and Kenya leading the way. Although such recognition could be traced to their expertise, the unique approach of African brands involves putting out unique designs that easily stand out in the global fashion market. However, their uniqueness goes beyond the designs they put out, as it is also strongly expressed in their media messaging and, consequentially, their marketing strategy.

This study provides a content analysis of the most important characteristics of eight brands from different regions of the African continent. …

Read This: A Content Analysis Framework For Book Recommendation Applications, Cypress S. Payne

Honors Projects

Book recommendation applications combine word-of-mouth recommendations with algorithms that can suggest books based on a user’s account activity, creating a robust system for finding new books to read. Current research on recommendation systems is purely quantitative, focusing on the efficacy of the system, and content analyses are only just beginning to be performed on mobile applications. I use previous content analyses on applications as a basis for creating a content analysis framework for book recommendation applications. This framework can be used to analyze what users find important in book recommendation apps and inform app creators about their users’ wants and …

The Influence Of Social Media On The Tourism Industry: A Content Analysis Of Culinary Tourism Brands Via Instagram, Angela White

Electronic Theses and Dissertations

The tourism industry in the United States is constantly changing and being influenced by social media, specifically Instagram. Culinary brands use Instagram to advertise their restaurants and dishes in a creative, visual way. As a result, Instagram is now being used as a tool by tourists and both potential and current customers to share their dining experiences and find these locations based on the visual appeal. This study provides a content analysis of Instagram account information and photo composition within eight popular culinary tourism destinations by examining the strategies used by the accounts. 50 randomly selected photos were used from …

Who Do They Think We Are? Analyzing Misrepresentation Of Races In Netflix Original Films Using Critical Race Theory And Social Identity Theory, Jacob Osseck

Theses

In a society like today’s, racial misrepresentation can be found across a vast number of different forms of media. Racial misrepresentation has been found in television portrayals of characters within series and programs during primetime television. This sort of misrepresentation creates obstacles for certain minorities to overcome prejudice, racism, and bigotry that oppresses their ingroup. A content analysis of 20 Netflix Original films which were chosen through random purposive sampling, to include comedy and drama genres, was conducted for the research. The analysis produced results that helped explain that Netflix’s representation of minorities through inclusion has improved for Blacks, yet …

Interactions Between The Protein Industry And Blogs: An Analysis Of Content And Perceptions, Kylie Hackworth

Graduate Theses and Dissertations

This thesis contains two articles that describe and characterize the use of the social media platform of blogging in the context of the animal agriculture and protein industry. The first article used content analysis to analyze blog posts and look for themes throughout the posts. This study included 37 posts from ten authors and resulted in four recurrent themes. The major themes were environment, consumption of protein, alternative protein source, and alternative dieting. The tones regarding these themes were both negative and positive toward the protein industry.

The second article used hand-coding to look for themes and similarities concerning flow …

History Of Journalism Education: An Analysis Of 100 Years Of Journalism Education, Hilary Akers Dunn

LSU Master's Theses

This quantitative content analysis uses course descriptions to find changes in journalism education at the University of Missouri, Louisiana State University, and the University of North Carolina over 100 years. This study found that there are two influencing factors that are inherent to the journalism profession: advances in technology and the maturity of the profession itself. These two influencing factors produced changes in technology used in curriculum, course focus (e.g. skill, theory, general knowledge, and history), and course topics (e.g. advertising, broadcasting, public relations, etc.) This study also found that leadership is the most influential factor of change in journalism …

Let’S Tweet!: A Content Analysis Of Health Campaigns’ Usage Of Twitter, Chasiti Gaines

Graduate Theses, Dissertations, and Capstones

Twitter, a popular social networking platform, offers unique opportunities for sharing and disseminating health-related information to the public. Health campaigns frequently use Twitter to raise awareness and encourage a healthy lifestyle among users. The present study aims to investigate health campaigns’ use of Twitter for promoting strategic health messages and public engagement. Through a content analysis of a sample of national health campaigns’ (Let’s Move!, The Heart Truth, Breast Cancer Awareness & Truth) tweets, the research identifies interactive features and message functions across campaign profiles. This study found that most health campaigns use Twitter as a one-way communication tool. This …

Iran In U.S. Corporate And Regional Media: A Content Analysis Of The New York Times, The Washington Post, Rooz Online, Al Jazeera And Iran Review, Justin Hyde

Master's Theses

There has been an increase in tension between the United States government and the Islamic Republic of Iran over the past decade. A number of events including the US- led invasions of Iraq and Afghanistan and the expansion of Iran’s nuclear program have strained this fragile relationship. The U.S. and its allies contend that Iran’s nuclear program is intended for arms proliferation while the Islamic Republic of Iran states it is for domestic power and research. Much of this conflict has played out in news media, which have a vital role to provide information, analysis and opportunities for dialogue as …

Unfiltered?: A Content Analysis Of Pro Athletes' "Twitter" Use., Justin A. Shockley

Electronic Theses and Dissertations

As new media grow, so do the users who navigate the virtual world. People and organizations are forced to adapt in order to stay relevant in a technologically driven marketplace. The sports world has been changed drastically because of new media. Athletes no longer communicate with the general public solely through traditional media outlets such as newspapers. Social networking sites such as Twitterallow athletes to directly communicate with mass audiences. This direct communication raises several questions with regard to dynamics of communication and uses of Internet portals. A content analysis examined professional athletes' "Twitter" posts to help …