Communication Technology and New Media Commons^™

“Tweeting During Emergencies”: The Egyptian Ministry Of Health Twitter Communication Strategy Under The Umbrella Of The Crisis And Emergency Risk Communication Model (Cerc) Case Study: Covid-19 Pandemic, Pakinam Elgohary

Theses and Dissertations

This research investigates using the Crisis and Emergency Risk Communication Model (CERC) for COVID- 19 communication by analyzing the content of Twitter messages posted by the Government of Egypt through the Egyptian Ministry of Health (MOHP). It further examines how official communicators and institutions utilize social media to contact the public during emergencies like the COVID-19 pandemic, highlighting critical strategies of recommendations. Crisis and Emergency Risk Communication (CERC), a five-staged theory, recommends a set of messaging and pertained communication characteristics to implement at each stage of the identified following stages: (1) “Pre-crisis, (2) Initial event, (3) Maintenance, (4) Resolution, and …

Relocating Community To The Virtual: Sound Knowledge, Affective Listening, And The (Dis)Embodying Of Sound And Space, Zachery D. Coffey

Masters Theses

Music within Protestant church communities frequently reduces the distinction between performers and audience, emphasizing the collective, participatory role of all congregation members, in manners of music making similar to those discussed by Thomas Turino. This dynamic helps establish individual and communal identities. With the onset of the COVID-19 pandemic, church communities saw changes in their services, music, and ways of life. Meeting in a physical building proved impossible due to the dangers of COVID-19 and many churches mitigated these dangers by streaming, recording, and posting services online. Between 2020 and 2022, I observed and participated in changes to technological production …

Hot Licks And Rhetoric: Collecting, Community, And Disruptive Literacies, Joseph P. Serio

Theses and Dissertations

This ethnographic dissertation investigates the activities and tactical technical communications (TTC) of underground music collectors. Through this it explores the concepts of community and institution that compositionists and technical writing scholars use as ways to address social influences on writing, but which fail to explain how these milieus influence the writers and their genres. Collectors of Recordings of Independent Origin (ROIOs), through the use of increasingly disruptive technologies, moved from passive listeners to active producers of music for sharing freely, garnering opposition from the music industry as their activities moved online. This study views the relationship between the music industry, …

Campus Storytelling Networks And Student Retention Intent, Dale Howard Davis

Theses and Dissertations--Community & Leadership Development

In an effort to better understand retention, a survey was developed to ask students at a southern land-grant university how they communicate with each other. Communication Infrastructure Theory (CIT) was previously used to identify communication networks in urban neighborhoods. My thesis adapted this theory and networks to identify the strength of three communication techniques of college students and how it effects a student’s sense of belonging which can impact that student’s intent to stay in school.

Microblogging As A Facilitator Of Online Community In Graduate Education, Vincent Anthony Rhodes

English Theses & Dissertations

Part-time and distance-learning students can experience a sense of isolation from their peers and the university. Concern about this isolation and resulting student attrition has increased in the midst of explosive growth in online course enrollments. One possible solution: building a stronger sense of community within the online graduate classroom using microblogging technology such as Twitter. Unfortunately, scholars across disciplines define community in different ways with some rejecting the concept altogether in favor of other theoretical constructs. And, few scholars have examined the notion of online classroom community from an English Studies perspective exploring the rhetorical exigencies that underpin this …

Virtual Brand Communities And Brand Loyalty: A Case Study Of Mindbody Inc.'S Virtual Brand Community, Dillon Katz

Communication Studies

This case study explores how the fast-growing software company MINDBODY, Inc. utilizes their virtual brand community on Facebook in order to build brand loyalty. My research primarily explores how Communication Studies researchers have come to understand the effects of virtual communities on brand loyalty from the perspective of Social Capital, Attribution, and Social Identity theories. It discusses what virtual brand communities are, how they are formed, and how marketers and consumers utilize them. Furthermore, I discuss how virtual brand communities facilitate the growth of social capital among users and why this is a key step in their sustainability. I divulge …

Trait Differences In Gender In Technology Use And Study Habits Of Rural Community College Students, Phillip Marc Wilson

Graduate Theses and Dissertations

The purpose for conducting the study was to explore the trait differences by gender of the study habits and technology use patterns of rural community college students. Significant research and data presently exists at the university level specific to study habits and technology use, but little research had been conducted targeting those topics in a rural community college setting.

The following questions guided the research:

1. What were the study habits of rural community college students?

2. How did rural community college students use technology?

3. Were there significant differences, by gender, in the study habits of rural community college …