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Full-Text Articles in Communication Technology and New Media
"Up For Whatever": A Close Reading Of Anheuser-Busch Superbowl Advertisement, Jamison Jordan
"Up For Whatever": A Close Reading Of Anheuser-Busch Superbowl Advertisement, Jamison Jordan
Communication Studies
No abstract provided.
A Study Of The Effect Of Product Placement In Television Shows And Its Influence On Consumer Behavior, Danielle Patton
A Study Of The Effect Of Product Placement In Television Shows And Its Influence On Consumer Behavior, Danielle Patton
Communication Studies
This study investigated the use of product placement in television shows as a catalyst for product purchasing behavior. It was hypothesized that television viewers would be more likely to purchase a product seen through a product placement in a television show than in a commercial advertisement. Furthermore, it was also hypothesized that viewers would be more influenced to buy a product if they saw a favored television character interacting or promoting the product. These hypotheses were tested by running a bivariate correlation to determine the correlation between television viewing and purchasing habits, a paired sample t-test to determine whether there …
A Quantitative Survey: Are Twitter Advertisements Effective For College Students?, Christia J. Brockman
A Quantitative Survey: Are Twitter Advertisements Effective For College Students?, Christia J. Brockman
Communication Studies
Social Media websites are rapidly being overrun by advertisements, but is this blitz of advertising destroying the social media experience? Twitter, one of today’s most popular social media sites, increased its revenues from $45,000,000 in 2010 to $259 million in 2013. This exponential growth is surprising given the large portion of Twitter users who are between the ages of 18 to 25 with lower annual incomes. In analyzing whether advertising on Twitter is effective on college students, statistical results from a survey conducted among college students at California Polytechnic State University, San Luis Obispo, reveal that Tweeters in this sample …