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Full-Text Articles in Communication Technology and New Media

Design And Test The Effectiveness Of Interpretive Signs Using Eye Tracking And Biometric Data, Hadara Gordon, Wendy Miyazaki Mar 2024

Design And Test The Effectiveness Of Interpretive Signs Using Eye Tracking And Biometric Data, Hadara Gordon, Wendy Miyazaki

Baker/Koob Endowments Awarded Projects

Recreational trails on forested lands should satisfy the needs of recreationists, safeguard important habitats, and maintain the natural environment (Kortenkamp et al., 2021). Appropriate management is critical because of the increasing number of visitors. Signs are a cost-effective method to reduce the negative impacts on visitors and enhance visitor experiences (Brown et al., 2010). This research aimed to investigate how visitors pay attention to signs, view the trail surrounded by trees and behave in a natural space.


Educating The Multi-Ethnic Population On The Municipal By-Laws: City Of Windsor, Mohammed Shiblee Jan 2024

Educating The Multi-Ethnic Population On The Municipal By-Laws: City Of Windsor, Mohammed Shiblee

Major Papers

Although more difficult to articulate than implement, educating the multi-ethnic populace about municipal by-laws is among the most difficult tasks for any Canadian administrative institution, whether provincial, federal, municipal, or even grassroots. When considering such circumstances, the present state of the Corporation of the City of Windsor, or the City of Windsor as a whole, offers both a challenge and an opportunity. In terms of challenges, Windsor is home to a vibrant, multi-ethnic community comprised of local, diaspora and minority populations, which often encounters various socio-cultural obstacles concerning the understanding and upholding of municipal by-laws. From an opportunity standpoint, the …


Identifying Youth Appeals In Alcohol Alternative Social Media Content Through Framing, Melina Oneal Jan 2024

Identifying Youth Appeals In Alcohol Alternative Social Media Content Through Framing, Melina Oneal

West Chester University Master’s Theses

Proposed regulations for alcohol advertising prevent beverage companies from targeting people under the legal drinking age. However, similar regulations for alcohol alternative beverages are less explored, which could allow alcohol alternative products to create awareness for alcoholic beverages among youth. Alcohol alternatives beverages, including no-alcohol and low-alcohol products, are increasing in popularity and can function as compliments to alcoholic products to decrease the total alcohol volume consumed or as substitutes for alcoholic products. Framing theory can be operationalized through the Content Appealing to Youth Index, an index of content elements found in research literature to be appealing to youth, to …