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Full-Text Articles in Communication Technology and New Media
Viability Of Digital Subscription In Uganda: An Analysis Of Chimpreports’ Paywall, Alex Taremwa Mr
Viability Of Digital Subscription In Uganda: An Analysis Of Chimpreports’ Paywall, Alex Taremwa Mr
Theses & Dissertations
Digital Media in Uganda is experimenting with subscription-based models as an alternative to the traditional advertising model and as a recovery plan from the effects of COVID-19. The objectives for this study were: to identify critical success factors for subscription-based models in digital media platforms, to analyse audience consumption habits vis-a-vis payment for digital content on ChimpsReports, to establish the effect of paywalls on the financial bottom-line of ChimpReports, and to establish the barriers to subscription uptake among digital media in Uganda. The theoretical framework adopted the political economy of the media and the disruption of innovations theories to investigate …
Assessing Market Readiness And Uptake Of Vod Among University Students In Nairobi, Joan Wetumi Njaro Ms
Assessing Market Readiness And Uptake Of Vod Among University Students In Nairobi, Joan Wetumi Njaro Ms
Theses & Dissertations
Digital media has opened up on new opportunities for content creation, distribution and monetization. Dwindling revenues in traditional mainstream media been brought by digital influx of content producers and competitors to media for the advertising cake where media houses now have to compete with content consumers who have become content creators and distributors for digital spaces. Increased penetration of mobile phones and the internet across most parts of the country has created opportunities in media content production and consumption as modes of content consumption have also evolved and innovated with time. It is against that backdrop that innovations such as …