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Now You're Playing With Power: Nintendo And The Commodification Of Nostalgia, Steven Cuff
Now You're Playing With Power: Nintendo And The Commodification Of Nostalgia, Steven Cuff
Theses and Dissertations
This thesis explores Nintendo’s past and present games and marketing, linking them to the broader trend of the commodification of nostalgia. The use of nostalgia by Nintendo is a key component of the company’s brand, fueling fandom and a compulsive drive to recapture the past. By making a significant investment in cultivating a generation of loyal fans, Nintendo positioned themselves to later capitalize on consumer nostalgia. The commodification of fan nostalgia is evident across multiple platforms, from the development of the Virtual Console digital game storefront to the use of pastiche and remediation in multi-generation, Nintendo developed franchises. Additionally, Nintendo …
Video Game Engagement, Gender, And Age: Examining Similarities And Differences In Motivation Between Those Who May Or May Not Play Video Games, Joseph Camarata
Video Game Engagement, Gender, And Age: Examining Similarities And Differences In Motivation Between Those Who May Or May Not Play Video Games, Joseph Camarata
Electronic Theses and Dissertations
This research aims to fill a research gap by examining video games to explore whether gender, age, or hours played per week would exert any influence on the information of those who may or may not play video games. Mood Management Theory and Uses and Gratification Theory were used as the theoretical foundation for this study. Four-hundred-three East Tennessee State University students who received the survey via email were asked to voluntarily participate in a survey about their motivations behind playing video games. Results from MANOVA showed that the motivations of male participants on video games were significantly higher than …