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Communication Technology and New Media Commons™
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Full-Text Articles in Communication Technology and New Media
The Impact Of Social Media Use On Athlete/Fan Communication During The Olympics, Maggie Pearce
The Impact Of Social Media Use On Athlete/Fan Communication During The Olympics, Maggie Pearce
Undergraduate Theses and Capstone Projects
The 2012 London Olympic Games were known as the “Social Media Olympics.” For the first time, the International Olympic Committee encouraged athletes to use social media sites. Athletes, fans, countries and news outlets all used social media to share information and opinions about the Olympics. This thesis examines whether or not athletes communicated effectively on social media sites.