Communication Technology and New Media Commons^™

University E-Newsletters: The Implementation Of Best Practices, Paula Helen Naumann

All Graduate Theses, Dissertations, and Other Capstone Projects

My purpose for this research was to examine the use of best practice guidelines for e newsletters published by university alumni associations and to recommend additional best practice guidelines for alumni e newsletters. For this study I reviewed 20 current alumni association e newsletters. I based my research on the following questions: 1. Which best practices described in the literature about e newsletters are evidenced in university e newsletters? 2. Which practices, if any, are not common in the literature but are evidenced in university e newsletters? 3. Which additional practices evidenced in the alumni e newsletters should be considered …