Communication Technology and New Media Commons^™

An Assessment Of The Fundamental Differences Between Mainstream And Independent Media : A Content Analysis Of The Print Media, Chadford D. Roush

Theses, Dissertations and Capstones

The mainstream media in the United States is an institutional arrangement of structural power within the political economy of capitalist society. The concentration and centralization of the media corporations creates the structural constraint for ideological social control. A few multinational corporations control a vast amount of media access that creates a filtering process for information. The mainstream media is extremely powerful in American society. The media helps to mold opinions on an array of news topics. Major media sources in the US are conforming their news coverage to be “industry friendly”. In simply terms the American people are only getting …