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Audience Image Preferences Of 1080i And 720p High Definition Video Formats: An Experiment, Michael Thomas Stubben
Audience Image Preferences Of 1080i And 720p High Definition Video Formats: An Experiment, Michael Thomas Stubben
UNLV Theses, Dissertations, Professional Papers, and Capstones
The two main kinds of high definition television video formats broadcast in the United States are 1080i and 720p. Both formats are claimed to have advantages and disadvantages relative to the other format. However, there has been little academic research to determine viewer preferences of these formats, and whether the stated claims about each format's strengths and weaknesses are valid. This thesis addresses this lack of research by employing an experiment to determine viewer perceptions and preferences of these two high definition formats.
The two major findings from this study pertain to viewer preferences of 1080i/720p with regard to motion, …