Communication Technology and New Media Commons^™

Audience Image Preferences Of 1080i And 720p High Definition Video Formats: An Experiment, Michael Thomas Stubben

UNLV Theses, Dissertations, Professional Papers, and Capstones

The two main kinds of high definition television video formats broadcast in the United States are 1080i and 720p. Both formats are claimed to have advantages and disadvantages relative to the other format. However, there has been little academic research to determine viewer preferences of these formats, and whether the stated claims about each format's strengths and weaknesses are valid. This thesis addresses this lack of research by employing an experiment to determine viewer perceptions and preferences of these two high definition formats.

The two major findings from this study pertain to viewer preferences of 1080i/720p with regard to motion, …

Niche Theory In New Media: Is Digital Overtaking The Print Magazine Industry?, Zeenath Haniff

UNLV Theses, Dissertations, Professional Papers, and Capstones

New challengers in mass media are poised to annihilate the competition. The trials and tribulations that magazine publishers have conquered over the years is a testament to the industry's undaunted resilience and perseverance against such competition. Presently, the paper-based medium has enjoyed massive success by catering to readers' individual interests in special interest publications called niche magazines. However, the future of print magazines is unclear as recent technological innovations in digital publishing become the latest contender against print media. Analyzing the possible effects of the new digital medium upon the incumbent print magazine may help publishers prepare to face their …