Communication Technology and New Media Commons^™

Cyberactivism : Public Relations In A Wired World, Shane Newton

Theses : Honours

Computer-mediated communication has revolutionised the way activist groups influence the opinion of corporations, governments and the community. It has never been so cheap or convenient to publish high-quality material to push a specific issue or cause. Activists are no longer restricted to satisfy the news values of media corporations to reach wide publics. Nor do these businesses (or governments) have any apparent advantage, despite their more economically sustainable and highly-resourced positions. Current literature is able to examine and explore how the Internet is used and the problems involved, yet much research fails to examine how these constraints and opportunities are …