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Full-Text Articles in Communication Technology and New Media
The Curated Chronicles Of The American Family: An Ideological Analysis Of The Love Taza Blog, Elizabeth Radley
The Curated Chronicles Of The American Family: An Ideological Analysis Of The Love Taza Blog, Elizabeth Radley
Master's Theses
Named one of the top ten influencers of parenting by Forbes, Naomi Davis of the family-lifestyle Blog, Love Taza has transformed her family chronicles into a successful Internet business with an extensive following ("Top Influencers of 2017: Parenting"). This thesis examines the content of Love Taza to understand what messages Naomi communicates to her readers and how her readers may be receiving those messages. Using a sample of 600 posts from 2012-2017, a quantitative analysis was conducted to determine the type of content being presented. According to the findings, the majority of the posts included sponsored content and the most …
The Viral Fingerprint: A Content Analysis Of Popular Viral Advertisements, Thomas Grant Broadus Ii
The Viral Fingerprint: A Content Analysis Of Popular Viral Advertisements, Thomas Grant Broadus Ii
Master's Theses
This paper presents an analysis of 280 online videos that appeared on the Advertising Age weekly chart of the top ten viral videos of the week; the videos appeared on the chart from March 23rd 2009 to March 9th 2011. The videos were analyzed along four areas of observation including the advertiser characteristics, the formatting characteristics of the video, the messaging strategies of each video, and the level of involvement the product would require for a consumer to make a purchase. Through examining the components of each video, a thread of commonality was revealed. Cumulatively, the dominant themes and characteristics …