Communication Technology and New Media Commons^™

Navigating The Social Landscape: An Exploration Of Social Networking Site Usage Among Emerging Adults, Kristen Colbeck

Electronic Thesis and Dissertation Repository

This study explores how emerging adults (Arnett, 2000) in their first- and second-year of undergraduate study make use of social networking sites (SNSs) for their day-to-day sociality. This study compares emerging adults’ use of Facebook, which is the most popular and widely used SNS among this particular demographic, to increasingly popular SNSs Twitter and Instagram. This project seeks to discover how the use of different SNSs supplements, changes, or replaces the use of Facebook, considering social capital exists on each platform, and if and how each sites’ uses and gratifications differ. This study employs face-to-face semi-structured interviews to pursue the …

Professional Athlete Self-Presentation On Twitter, Katie Lebel

Electronic Thesis and Dissertation Repository

The purpose of this dissertation was to explore the digital self-presentation of professional athletes. Central to this purpose was the application of Goffman’s (1959) self-presentation theory to the social media landscape in order to further our understanding of online athlete behavior through a theoretical lens.

Study 1 established how professional athletes are presenting themselves on Twitter through the identification of ten focused self-presentation strategies and explored differences in athlete strategy based upon gender. Content analyses compared male and female athlete tweets relayed by all professional tennis players with a verified Twitter account. The analysis suggested that while athlete image construction …