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Communication Technology and New Media Commons™
Open Access. Powered by Scholars. Published by Universities.®
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- Arab Spring (1)
- Athlete Activism (1)
- Character Identification (1)
- Character Roles (1)
- Cyberfeminism (1)
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- Digital Media (1)
- Digital Protests (1)
- Disneyland (1)
- Embodiment (1)
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- Globalization (1)
- Glocalization (1)
- Gwen Berry (1)
- Immersion (1)
- Intersectionality (1)
- Nigerian #EndSARS Protests (1)
- Olympics (1)
- Shanghai (1)
- Shanghai Disneyland (1)
- Social media (1)
- Sport Communication (1)
- Virtual Reality (1)
Articles 1 - 4 of 4
Full-Text Articles in Communication Technology and New Media
Black Female Athletes’ Use Of Social Media For Activism: An Intersectional And Cyberfeminist Analysis Of U.S. Hammer-Thrower, Gwen Berry's 2019 And 2021 Podium Protests, Ariel Newell
Electronic Theses, Projects, and Dissertations
Much attention has been paid to Black male athlete activism both historically and in the contemporary movement for black lives. Black female athletes have also made historic contributions as activists, and they continue to do so. However, Black female athlete activism has not always been acknowledged or heard. This is a problem, as Black women in American sports and society face overlapping racial and gender inequities and injustices that distinctly marginalize and oppress them. However, some Black female athlete activists (BFAAs) have begun using social media to challenge media narratives about themselves, to redefine what it means to be a …
The Pandemic Is Not Killing Us, The Police Are Killing Us: How The Change In The Subjective Reality Of Nigerian Citizens Brought About The #Endsars Protests, Olabode Adefemi Lawal
The Pandemic Is Not Killing Us, The Police Are Killing Us: How The Change In The Subjective Reality Of Nigerian Citizens Brought About The #Endsars Protests, Olabode Adefemi Lawal
Electronic Theses, Projects, and Dissertations
Using the theory of the social construction of reality, I researched the multiple roles of social media in the Nigerian #EndSARS protests. I interviewed 16 Nigerian protesters from the #EndSARS movement for this study: eight participated in-person while eight protested in-person and digitally (hybrid). Participants were asked a series of scripted questions regarding the #EndSARS protests to understand the roles social media played in shaping the subjective reality of Nigerians during that time. Using thematic analysis, this thesis proposes that the change in the subjective reality of some Nigerians contributed to the October 2020 #EndSARS protests. This thesis also compares …
“Did That Just Happen?”: Influence Of Embodiment And Immersion On Character Identification In Virtual Reality Environments, Shane Burrell
“Did That Just Happen?”: Influence Of Embodiment And Immersion On Character Identification In Virtual Reality Environments, Shane Burrell
Electronic Theses, Projects, and Dissertations
The purpose of this study is to explore character identification in virtual reality (VR) in connection to embodiment and immersion. Using previous data gathered from a qualitative study investigating character roles and character identification, I conduct a mixed-method study (survey and qualitative data analysis) to operationalize the concepts of character identification, embodiment, and immersion, study their relationships, and investigate the mediating role of character identification. This study, is a step toward building and validating measurement scales for character identification, embodiment, and VR immersion, suggests future avenues for exploring how character identification shapes user experiences in VR.
Authentically Disney, Distinctly Chinese: A Case Study Of Glocalization Through Shanghai Disneyland’S Brand Narrative, Chelsea Michelle Galvez
Authentically Disney, Distinctly Chinese: A Case Study Of Glocalization Through Shanghai Disneyland’S Brand Narrative, Chelsea Michelle Galvez
Electronic Theses, Projects, and Dissertations
In 2016, the Walt Disney Company launched Shanghai Disneyland--the company’s first theme park in mainland China. Entering mainland China poses significant political and cultural challenges for American companies. To address these challenges, Disney pursued a “glocalization” strategy -- it accounted for local norms and values in launching Shanghai Disneyland. This paper examines how Shanghai Disneyland constructed its brand narrative to negotiate tensions in this glocalization process. A semiotic analysis of two Shanghai Disneyland commercials illustrates the ways in which Disney tapped into culturally meaningful themes of harmonic balance and collective identity to produce the park’s brand narrative--“China’s Disneyland.” A thematic …