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Inspiring Action: Measuring The Effect Of Motivational Frames On Social Movement Mobilization, Rebecca Louise Smith Sep 2015

Inspiring Action: Measuring The Effect Of Motivational Frames On Social Movement Mobilization, Rebecca Louise Smith

Dissertations and Theses

In order to probe how social movement messages foster participant mobilization, this study utilized an experimental design to investigate collective action frames, core messaging tasks that define problems, assign blame, convey a plan of action, and inspire participation. The study compared the effects of climate change messages that contain motivational frames with those that do not, incorporating the influence of resonance, and exposure to competing and counter frames. Results revealed that motivational frames contributed to mobilization, especially intention to act, under conditions of resonance and with exposure to counter frames. Salience primed participants to respond to motivational frames, however for …


Islamophobia And The U.S. Media, Michelle Maria Nichole Diamond Nov 2007

Islamophobia And The U.S. Media, Michelle Maria Nichole Diamond

Dissertations and Theses

The following paper examines the growing fear and discrimination currently projected towards Islam and Muslims in the United States. This thesis will specifically focus on what role the U.S. mainstream media has played in either increasing or decreasing Islamophobia amongst the American public post September 11, 2001. The research collected to conduct this study came from theories of political science, conflict resolution, international affairs, psychology, sociology, and personal interviews. I conclude that Islamophobia has increased in the United States since the attacks of September 11, 2001 and that Islamophobia, due to the mainstream media, is more pervasive in the U.S. …