Communication Technology and New Media Commons^™

Free-To-Play? An Examination Of Intrinsic Motivation And Gaming Behaviors In U.S. Female Mobile Gamers, Margot Goldblum

Dissertations and Theses

The prevalence of U.S. female gamers has skyrocketed in recent years, largely due to the popularity of mobile games; however, this population is underrepresented in academic research. The present study aimed to close this gap in the literature by focusing on the motivations and behaviors of adult female mobile gamers in the U.S. It also aimed to capture changes in gaming motivation and behavior resulting from the onset of the COVID-19 pandemic. An online sample of 354 American women 18 to 77 years of age (M = 36.79, SD = 12.38) were surveyed about their motivations for mobile gaming, …

Gender Bias And The Evaluation Of Players: Voice And Gender In Narrated Gameplay Videos, Robin April Crowell

Dissertations and Theses

This study evaluates perception differences of male and female narrators in video game tutorials. Video games have long been considered a masculine pursuit, and because of this, women have endured unpleasant surroundings and interactions in gaming and related communities. With the proliferation of technologies like Twitch and YouTube gaming, gaming is more communicative than ever, increasing potential for problematic interactions. Recent booms in these technologies emphasize the importance of understanding how varying demographics are perceived, as these perceptions influence interactions, potentially limiting the likelihood of women and others' involvement and interest.

Involvement in technology during youth is associated with interests …