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Communication Technology and New Media Commons

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Full-Text Articles in Communication Technology and New Media

A Quantitative Survey: Are Twitter Advertisements Effective For College Students?, Christia J. Brockman Jun 2013

A Quantitative Survey: Are Twitter Advertisements Effective For College Students?, Christia J. Brockman

Communication Studies

Social Media websites are rapidly being overrun by advertisements, but is this blitz of advertising destroying the social media experience? Twitter, one of today’s most popular social media sites, increased its revenues from $45,000,000 in 2010 to $259 million in 2013. This exponential growth is surprising given the large portion of Twitter users who are between the ages of 18 to 25 with lower annual incomes. In analyzing whether advertising on Twitter is effective on college students, statistical results from a survey conducted among college students at California Polytechnic State University, San Luis Obispo, reveal that Tweeters in this sample …


The Virtual Bulletin Board: A Feminist Critique Of Pinterest, Alexandra B. Davila Jun 2013

The Virtual Bulletin Board: A Feminist Critique Of Pinterest, Alexandra B. Davila

Communication Studies

No abstract provided.


Recognizing A Shift Toward Continued Secondary Orality: The Iphone's Contribution To The Development Of Human Communication, Heather Christina Parks Jun 2013

Recognizing A Shift Toward Continued Secondary Orality: The Iphone's Contribution To The Development Of Human Communication, Heather Christina Parks

Communication Studies

No abstract provided.


Is Cmc The New Ftf: A Study Exploring The Nature Of Computer Mediated Communication On Facebook, Suzanne S. Wu Jun 2013

Is Cmc The New Ftf: A Study Exploring The Nature Of Computer Mediated Communication On Facebook, Suzanne S. Wu

Communication Studies

No abstract provided.